Healthcare

Physician and Content Producer – Dr. Howard Luks

January 19, 2016 Janet Kennedy 00:36:08 0 Comments

Content Drove 4 Million Website Visitors

Being early to social media and blogging has an advantage when you are a physician and a content producer. Orthopedic surgeon Dr. Howard Luks began writing his blog to answer questions from his patients. After years of producing content that addressed real patient concerns he now sees over 4 million visitors to his website annually. Dr. Luks is a social media early adopter and has tried most social media platforms some of which he has dropped after not getting the results he wanted. Aside from continuing his active blogging, Dr. Luks is now live-streaming content to his audience via Periscope. Listen in to my conversation with social media pioneer Dr. Howard Luks or drop in at the time stamps below.

00:00 Introduction
00:51 Meet Dr. Howard Luks, Orthopedic Surgeon
01:34 Evolution of Social Media
Howard Luks, Physician and content producer 03:57 Medical Journals
04:50 Is it a problem that social media is slow in adoption?
05:26 Pioneers have led the way
06:34 Physicians as content providers
08:00 Communicating patient education – “one man show”
09:36 Online presence is your reputation
10:42 Reviews on ZocDoc
11:49 What do your colleagues think of social media?
12:20 What drew you to social media
14:32 Have you thought about writing a book?
15:27 Use of video
17:00 Live or recorded video?
18:28 Tracking questions and comments
19:14 Age of patients and social savvy
21:30 Involved in Startup community
23:40 mHealth & Digital Health
28:41 Is that a future you’re excited about?
29:49 #TweetChats #HIT
31:10 When are you live in Twitter?
31:48 Is it harder to have conversations in Twitter?
34:30 Social Media Tip: Dr. Bryan Vartabedian “Find a Social Media Mentor”

Howard Luk’s Social Media Profiles:

The Get Social Health Academy

Thank you for joining me for Get Social Health. As you may know, I recently launched the Get Social Health Academy, an online learning space for healthcare practitioners. If you handle social media for a physician’s or other healthcare practice, check out the website for courses that can help you achieve your goals in social media. The website is Get Social Health Academy.com. If you have any questions please reach out to me at[email protected] or in Twitter @GetSocialHealth. Thanks for listening.

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Authentic Storytelling with Christoph Trappe

December 29, 2015 Janet Kennedy 00:40:23 0 Comments

Christoph Trappe is a content marketer who has spoken worldwide on the topic. What he wants you to think about is being “authentic” to communicate your organization’s mission. In our conversation on Get Social Health we discuss the importance of building your brand with smart, consistent content (that does not have to be exclusively yours). Christoph offers some excellent advice on the timing and longevity of posts plus how to re-purpose blog content to give posts more exposure. We also discussed the launch of his new book, “Get Real: Telling Authentic Stories for Long-Term Success.” Listen to our conversation or drop in at the time-stamps below.

00:00 Introduction
00:41 An unrealized sports reporter
03:30 MedTouch
04:21 Storytelling across industries
07:08 Content consulting – where does MedTouch come into play? “Silos are only good on farms”
10:18 Published his Book “Get Real: Telling Authentic Stories for Long-Term Success”
11:20 How many ways can you re-purpose content?
13:30 Scheduling and longevity of content
14:00 Follow 60/30/10 Rule (60% sharing, 30% Responding/Re-Tweeting, 10% Linking to your blog)
13 day interval
16:50 Being popular drives more placement
19:35 Tweet Chats: #hcsm content marketing
20:05 Have you been a guest as a Tweet Chat Q&A?
21:23 Periscope & Facebook Live
24:58 How can healthcare use Periscope
26:55 Managing Periscope & Blab with trifocals
29:14 Alternate format: Appear.in
29:35 What do you mean by “Authentic”?
32:31 Authentic storytelling is not always positive
35:58 Everyone has stories to tell
36:35 How do you engage with 45,000 followers in Twitter?
38:55 Social Media Tip: Dr. Jeff Livingston “Be authentic”
You’re invited to the Healthcare Podcasters weekly Blab

Christoph Trappe’s online presence

I really appreciate your listening to Get Social Health.
If you are looking for more conversations about healthcare, marketing, social media and communications, I invite you to visit the Get Social Health website and click on the “Live” tab for an archive of the Healthcare Podcasters Blab.
Even better, join us live at noon EST on Mondays for a new conversation. I’m joined as host by Joe Lavelle of the IntrepidNOW Healthcare podcast, Todd Eury of the Pharmacy Podcast and Jared Johnson of the Health IT Marketer Podcast.
I’d also love suggestions for topics or podcast guests so please reach out via social media –
in Twitter @GetSocialHealth or email me at [email protected].

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LinkedIn Influencer Mary Pat Whaley

November 17, 2015 Janet Kennedy 00:44:05 2 Comments

My guest today on Get Social Health is LinkedIn Influencer Mary Pat Whaley, a writer, and blogger with a focus on helping small, independent healthcare practices remain viable through her business Manage My Practice. Mary is also an excellent case of small world syndrome – she practically lives right around the corner! Today we’ll talk about her business, Manage My Practice, and how she got her start blogging about healthcare practice management. We dive into what kinds of clients independent or solo practices can expect and how such practices engage in social media.

00:00 Introduction
01:37 It’s a small world
02:15 Manage My Practice
03:17 Early adoption of blogging
04:18 Blog content: Technology and Healthcare
05:22 Tech? Websites or EHR?
06:10 Dr. Bill Kroutz
06:49 What is Manage My Practice?
10:11 Marriage Counselor on the side?
11:03 What kind of healthcare clients?
12:22 What’s it like coming out of Med school?
14:27 Who is the typical client?
16:21 Concierge medicine
19:43 Can a solo doc negotiate?
22:07 Do your services vary based on the medical specialty?
26:42 What is your background, Mary Pat?
29:13 How does an individual engage in social medai?
32:39 Costs for marketing a new practice
35:23 Do you often have practices with ad budgets?
37:11 Words of wisdom for starting a new practice?

Social Media Tip: Tal Givoly of Medivizor – Vet your sources

Mary Pat Whaley on LinkedIn

Mary Pat Whaley on Twitter

Manage My Practice

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A Must-Follow Social Media Advisor

November 11, 2015 Janet Kennedy 00:42:42 0 Comments

Even podcasters can be fangirls (or fanboys). When I came into healthcare social media there were a Twitter handles that were obviously well respected in the community if you follow the authors who are retweeted or shared. Marie Ennis-O’Conner is a member of the “must follow” healthcare marketing club. She writes and curates excellent content for the healthcare marketer. The fact that she lives in Ireland and is at least 5 hours difference from the east coast of the US does not seem to impact when she chooses to appear. Marie shares content generously too. Listen to our conversation or drop in at the time stamps below.

Introduction
A world view
Marie’s back-story
How did patients engage before social media?
Is Irish healthcare nationalized?
What kind of clients do you have?
Do US Pharma companies follow US privacy laws or European?
Mayo Clinic Social Media Summit in OZ
What was your talk about?
People are people
Dr. Gia Sisson
Health 2.0 Dublin

Visit our resources page for more valuable (and free!) resources on social media and digital health.

http://hcsmmonitor.com

http://www.scoop.it/t/social-media-for-healthcare

http://www.slideshare.net/ennoconn

https://www.pinterest.com/ennoconn/healthcare-social-media

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Chief Digital Officer for Healthcare

October 20, 2015 Janet Kennedy 00:38:47 1 Comment

Transitioning into the realm of digital marketing and new media has been a challenge for many healthcare institutions. Often senior leadership has little experience utilizing social media channels and is managing a number of different marketing agencies. Enter Keith Boswell, Chief Digital Officer for hire. Keith Boswell is the President of Perceptint, a consulting firm that specializes in helping health systems and other companies bridge the gap when creating or managing a digital marketing strategy. Keith is also an author of two e-Books, “Digital Marketing for Healthcare” and “Creating a Digital Marketing Strategy.” If that’s not enough, he is a fellow podcaster, host of the “CDO -Chief Digital Officer Podcast.” Listen in to our conversation about digital strategies and healthcare or drop in at the time stamps below.

00:00 Introduction
00:45 So may ways to connect
01:37 Patients are not patient
02:52 Social Listening
03:35 Who is Keith Boswell – Chief Digital Officer?
04:35 Kaiser-Permanente Digital Strategy
06:10 Agency models don’t always translate to healthcare
09:37 Digital decisions by people who don’t use digital
11:23 Educating the C-Suite – Where are the conversations taking place?
12:40 Dialiang for your lawyer reputation management
13:39 The reputation stages of grief
16:38 A Rose (or Review) by any other name
18:46 A hospital is not a restaurant
19:21 Trusting the agency to lead digital
22:38 Does digital carry a higher expectation for ROI than traditional media?
25:05 Risk adverse to digital
25:49 Author of an eBook “Digital Marketing for Healthcare”
27:43 Yelp! Pilot
30:02 Claim your local space – Weighted toward places with more reviews
33:15 He’s a podcaster too! “CDO-Cheif Digital Officer Podcast”
36:04 Social Media Tip: Amanda Changuris, “Making it right”

Digital Marketing for Healthcare
http://www.amazon.com/Digital-Marketing-Healthcare-Professional-Strategies-ebook/dp/B00NTC4BCO/

Creating a Digital Marketing Strategy
www.amazon.com/Creating-Digital-Marketing-Strategy-Professional-ebook/dp/B00PPPTUAQ/

Your CDO Radio subscription link
https://itunes.apple.com/us/podcast/your-cdo-radio-marketing-operations/id988427935?mt=2

Visit our resources page for more valuable (and free!) resources on social media and digital health.

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Healthcare Marketing Podcast – Sharing a Love of Social Media

October 13, 2015 Janet Kennedy 0:46:10 3 Comments

It’s not often I get to have a fellow healthcare marketing podcast host as a guest, primarily because there aren’t very many of us producing podcasts on healthcare and social media. That’s why I was excited to have Jared Johnson, founder of Ultera Digital and the host of “The Health IT Marketer Podcast” come on my podcast to “talk shop.” Before we got started talking about podcasts we had a lively discussion about reaching the first anniversary of his new entrepreneurial venture, Ultera Digital. Jared’s company provides digital marketing services to healthcare practices and hospitals.

In August of 2015 Jared launched the “Health IT Marketer Podcast” which focuses on the marketing trends that drive the technologies and information systems behind health care. Listen to our conversation or drop in at the time stamps below.

00:00 Introduction
00:41 Founding Ultera Digital
02:12 Need experience outside healthcare
04:15 No ulterior motives here!
05:00 Patient.Co – Josh Silver and Bird Blitch
07:14 Patient user experience
09:15 How do you onboard a client
12:18 “Mobilegeddeon”
15:38 Content
17:35 Iceburg Effect
18:18 App development
23:14 “Orcs and Storm Troopers on request”
24:06 Loosen up healthcare!
26:52 David Harlow @HealthBlawg Don’t worry about social media
31:19 Health IT Marketer Podcast
32:44 Get Social Health and Health IT Not just EHR/EMR
35:20 Jon Lin
37:10 Joe Pulizzi – Content Marketing Institute
39:35 Learning opportunities
40:10 Share your thoughts
40:44 The Favorite Podcast list
42:49 Future Blabs
44:55 Social Media Tip: Colin Hung

Visit our resources page for more valuable (and free!) resources on social media and digital health.

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