Healthcare

From Yellow Pages to Google My Hospital

September 8, 2015 Janet Kennedy 00:43:54 0 Comments

Healthcare organizations have always had a challenge keeping their location, service and department information accurate and up-to-date in directories, whether it’s in the Yellow Pages or Google’s search engine. HCCG Inc President Cynthia Newton joins the Get Social Health podcast to bring us up-to-date on why hospitals are still spending many thousands of dollars on their Yellow Pages accounts every year. To compound the challenges, Google local brings a whole new level of complexity to managing their data. Hospitals and large physician practices have so many phone numbers, addresses and physician contact information to manage that it’s hard to keep them straight, let alone organized and accurate.

Cynthia’s company has served hundreds of healthcare clients is auditing their Yellow Pages accounts and managing their Google listings. She shares an inside look at the nitty-gritty of how to keep up with all the details of online listings. We also spoke about online physician’s directories, ratings, reviews and reputation management but our conversation ran so long I’ll bring you the rest in another episode.

Cynthia is also a Board Member of CHPRMS (Carolinas Healthcare PR & Marketing Society) and will be presenting a webinar on September 16, 2015 on this subject. Click this link to sign up. The webinar is free and open to all.

Listen in to the first half of our conversation or drop in at the time stamps below:

00:00 Introduction
01:10 HCCG Founded
01:50 The skinny on Yellow Page, Super Pages
02:30 How do the Yellow Page listings work?
04:45 What is your process in managing Yellow Page adds for clients?
~09:10 Directory confusion – 100 Healthcare listings
12:00 Keeping up with the Jones’. Why are large YP contracts still a part of Healthcare budgets?
13:58 Who pays the bills?
17:02 Shifting to online directories & Google
17:55 Where do the online listings come from?
22:30 Google My Business. Claiming your business listings
25:59 Bulk account verification – Minimum of 10 locations
31:00 Recovery branded search – 75% of Google searches.
34:20 Whose information source takes precedence – Google or the location?
35:35 Wikipedia as source description
36:40 Google Plus pages – what’s up with that?
42:25 Social Media Tip: Ron Petrovich of Mayo Clinic – Take 60 seconds.

Visit our resources page for more valuable (and free!) resources on social media and digital health.

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Healthcare Leader #HCLDR Colin Hung

July 7, 2015 Janet Kennedy 0:43:58 2 Comments

Managing a Tweet Chat is a challenging job and usually a labor of love. Colin Hung, one of the founders of the #HCLDR Tweet Chat, shares the ins and outs of one of the most popular healthcare Tweet chats #HCLDR. Joining forces with Bernadette Keefe and Joe Babaian every Tuesday night, Colin spends hours crafting questions and blog posts prior to each Tweet chat and after curating the conversation. Listen to the interview or drop in at the time stamps below.

00:00 Introduction
00:40 Engineer
01:32 Starting as a candy striper
01:55 Happy Canada Day
02:05 PHIPA
03:23 World-wide audience for #HCLDR
05:05 Way back in 2010…
07:25 Imposter syndrome?
09:20 Supporting the conversation
11:22 Are we too polite?
13:19 @Nxtstop1
13:52 #HCLDR
15:18 How do you prepare for the TweetChat?
16:55 Crafting questions is an art
18:39 Blog to support #HCLDR
19:38 Who is we?
20:28 Labor of love to lead a TweetChat
22:00 Meeting IRL
23:16 Popeye philosophy of branding
24:50 Tweet chats are like riding the rapids
26:15 How do you manage 3 leaders on the chat
28:12 Are scheduled tweets part of the chat?
29;12 What happens at the end of the Tweet Chat?
31:00 Tools to moderate
32:38 Planned or spontaneous?
33:51 Newbies?
36:24 Twitter – The great equalizer
38:18 Vendors in social media
42:58 Social Media Tip: Becky Canvin – Insights drive strategy

Healthcare Leader blog

Is the Online Community Really the Brass Ring You Are Seeking

#HIMSS15 MIX TAPE

Designing a Patient Friendly Conference

Healthcare Twitter Stars!

@PFAnderson

@Nxtstop1

@JoeBabaian

Colin & compadres at IHI conference in 2014 – Orlando Florida

@Colin_Hung

@jasonawolf (of @BerylInstitute)

@k_schuler (of @CRICOTweet)

@RichardCorder (of @CRICOTweet)

@Paulflevy (www.runningahospital.blogspot.com)

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Healthcare Hackathon for Caregivers

April 21, 2015 Janet Kennedy 0:35:25 0 Comments

Caregivers of people with dementia face many challenges. To aid in problem solving for them, NCHICA, Northwest AHEC and Quintiles sponsored a healthcare hackathon on April 11-12, 2015.

00:00 Open and Introduction

Janet Kennedy introduction

01:35 Jennifer Anderson, NCHICA

1st Event
Why this topic?
Event preparation
New Executive Director for NCHICA

06:40 Chris Jones, Northwest AHEC

How did the healthcare hackathon come to be?
“From Sage on the Stage to Guide on the Side”

10:26 Healther Altman, Carol Woods

Wearing many hats & Innovation Coach
Changes in the geriatric space
“Person First” language

14:58 Katherine Lavoie, UNC Graduate Student & Volunteer

How she became involved in the event
What are the challenges feaced by Healthcare Administrations?
What do you hope to gain from the weekend?

16:30 Alex Joyner, Student at Nash Community College & event finalist

Why did you come to this healthcare hackathon?
Senior’s use of technology
Lessons from his family

19:13 Dave Potenziani, Intrahealth

Health informatics
mHero
Open source tech

21:48 Tom Caurso,

Innovation Coach
Wearable tech researcher and entrepreneur
What do you think about the specificity of the topic?

25:07 Gail Hinte, Himformatics & Innovation Coach

Benefits of coaching

28:58 eHealth Transformation Challenge Winners. Team Leads Karen Appert & Soumajeet Roy

30:58 John Reites, Quintiles

“Co-Conspiritor”
Healthcare hackathon development time
Improvements for next time
Why is Quintiles involved?

34:58 Get Social Health Academy announcement

eHealth Transformation Challenge (Event website)

The Problem: Caregivers of those with dementia are tasked with conducing a diverse range of activities to support loved ones. They need technology tools to support them in caring for their loved ones in innovative ways.

The Challenge: To design and pitch technology-based solutions that have the potential to lighten the burden that falls on family caregivers, particularly by helping them to coordinate the demanding tasks and the complex networks of relationships involved with caring for others.

The Advantage: This inaugural NCHICA event will connect you with other innovators and industry veterans in the Triangle, NC area. Food and awards totaling $4,500 to the top designs will be provided. Tickets are just $10 for students and $90 for industry professionals. Sign-up today as space is limited

Students, clinicians, programmers, hackers, entrepreneurs, and caregiver advocates will gather and team up at Quintiles to compete in a design race to improve public health. Will you be there?

The winning team will design and pitch a viable and realistic solution to improve quality of life of caregivers of the elderly in NC.

Inspiration speakers:

Karen Appert – 20 year Caregiver and Marketing Professional

Susan Adams -Professional Gerontologist specializing in Aging in Place

Connie Bishop – Director – Compliance and Quality/Risk Management, Piedmont Health Services, Inc.

David Potenziani – Senior Informatics Adviser at IntraHealth International

Event Recap

Weekend in video for the weekend is here:

Interested in attending future events? Sign up for the Northwest AHEC mailing list

Or follow us on Northwest AHEC social channels

Lead sponsors NCHCIA, Northwest AHEC & Quintiles

Prize sponsors Booz Allen Hamilton, Himformatics, Duke MMCI program, Validic

Conf sponsors Carol Woods, RENCI, Validic

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Patients Like Me social media for healthcare

Patients Like Me: Sally Okun

March 31, 2015 Janet Kennedy 00:41:06 1 Comment

Patients Like Me is a health data-sharing platform that is transforming the way patients manage their own conditions. Sally Okun, VP Advocacy, Policy & Patient Safety at Patients Like Me visited Get Social Health to talk about how they want to change the way industry conducts research and improve patient care. The numbers of PatientsLikeMe.com are impressive:

300,000 members
2,300+ conditions
50+ published research studies
25 million data points about disease

Numbers aside, Sally shared the Patients Like Me mission to help patients connect in a peer-to-peer network. Through their mutual sharing and support patients can also share their personal health data with researchers and pharma companies to help find health solutions and improve outcomes. Listen to the podcast or catch specific moments by following the time stamps below:

00:00 Introduction
00:50 Patients online
02:15 “Dr. Google: What is “Patients Like Me?
05:00 Getting from Patients Like Me to medical research
05:58 Results: Epilepisy seizure metering
06:50 How do patients share their data with their physicians?
08:01 Are physicians using this data?
08:50 Seeking balance of data overwhelm vs. data useability
11:50 320,000 patients in database, 40,000 Multiple Sclerosis patients
13:15 Participation in pharma research
15:58 Patient benefit for participating in Patients Like Me
18:15 Impact of “connectedness”
18:37 Caregivers in Patients Like Me
21:43 Moderation by clinical specialists?
26:50 Persona based design for PatientsLikeMe.com community
25:32 Closed community sharing or social sharing?
28:05 Hospital private communities compared to Patients Like Me
30:38 What are the biggest misconceptions about online patient communities?
33:15 HIPAA
33:30 Is Patients Like Me growing?
35:50 Wellness apps
36:30 Demographics of Patients Like Me
38:45 Patient sharing is critical
40:05 Social Media Tip: Phyllis Khare “4 Ways to increase your online reach”

Patients Like Me social sites:

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NC Doctors Day – Thank Your Local MD

March 17, 2015 Janet Kennedy 00:30:39 1 Comment

Pam Highsmith of the NC Medical Society Shares 2016 Plans for NC Doctors Day

National Doctors Day is an annual event held March 30th that celebrates local physicians. This year the North Carolina Medical Society is honoring their physicians with a new web-based program that encouraged patient participation.

To find out more, Get Social Health spoke with Pam Highsmith, Director of Development at the NCMS about their awards program, the nominees and how North Carolinians can participate by voting to honor physicians statewide.

The award had three criteria:

Passionate about keeping patients happy and healthy.
Experts in using life-changing treatments to give patients the best care.
And making a positive impact in the community

North Carolina Doctor’s Day Nominees (announced March 16, 2015) are:

Name	Specialty	City	Practice Name
Edgardo Diez	Physical Medicine and Rehab	Asheville	CarePartners Health Services
James Rene Herlong	Pediatric Cardiology	Charlotte	Sanger Heart and Vascular Institute
Maureen Murphy	Family Medicine	Concord	Cabarrus Family Medicine
Alan Carlson	Opthalmology	Durham	Duke Eye Center
Ogie Asemota	Pediatrics	Fayetteville	Calvary Pediatrics
Joseph Murad	OBGYN	Greenville	Joseph L. Murad, MD
Gloria Graham	Dermatology	Morehead City	Down East Medical Associates
Mark Heffington	Family Medicine	New Bern	Merci Clinic
Ben Fischer	Internal Medicine	Raleigh	Raleigh Medical Group
Lisa David	Plastic Surgery	Winston Salem	Wake Forest Baptist Medical Center

To vote, please visit: North Carolina Doctor’s Day

Thank your own doctor via Twitter using the hashtag #thxdocnc

NC Doctor’s Day Sponsors

Blue Cross and Blue Shield of North Carolina
Calvary Pediatrics
CarePartners
Durham-Orange County Medical Society
Mecklenburg County Medical Society
New Hanover-Pender County Medical Society
North Carolina Academy of Family Physicians, Inc.
North Carolina Medical Group Management Association
North Carolina Society of Gastroenterology
Pitt County Medical Society
Poyner Spruill, LLP
Raleigh Medical Group, PA
Wake Forest Baptist Medical Center
Western Carolina Medical Society

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Digital Health Mini-MBA: Reed Smith

March 3, 2015 Janet Kennedy 00:36:40 1 Comment

Reed Smith is a leader in digital marketing for healthcare having been a Hospital Association Marketing Director, a Platinum Fellow in the Mayo Clinic Social Media Health Network and on the Health committee for the SxSW festival. Through his work he realized that other healthcare marketing professionals wanted an opportunity to get an immerse experience in digital marketing to bring their skill set up to date. As a result, he founded the Social Health Institute and one of their first projects is the Digital Health Mini-MBA Certificate program. Developed in partnership with Clemson University the program launches in May 2015 and applications to attend are being accepted now.

Reed Smith, Mayo Clinics Platinum Fellow

Listen in to our conversation or jump in at the time stamps below.

00:00 Introduction
00:50 Meet Reed Smith
03:55 Baylor, Smith & White Healthcare LIVE Tweet a heart transplant
06:05 #HCMKTG – Tweet chat founded by Reed Smith
07:57 Gray Digital Group
09:30 Social Health Institute founds Mini-MBA Certificate program with Clemson University
12:50 Co-Founder Bobby Rettew
14:35 Mayo Clinic lecturers Lee Aase & Dr. Ferris Timimi
17:45 Prerequisites to participate
19:18 SxSW
22:13 Startup mentality vs Healthcare entrenchment
25:50 Small/community hospitals: How do they manage social media?
28:38 How do you advise: 20,000 ft level or daily management?
31:03 Recommend Facebook ads?
33:05 How to connect with Reed Smith
35:05 Social Media Tip: Jason Papagan “Keep your social media social.”

Visit our resources page for more valuable (and free!) resources on social media and digital health.