Mayo Clinic

“Don’t be an Egg-Head” & other social media lessons

December 9, 2014 Janet Kennedy 00:28:51 2 Comments

When faced with the challenge of encouraging more members of the Australian Private Hospitals Association to utilize social media, Marketing Director Lisa Ramshaw went right to the top – to the CEOs. She faced many questions and concerns from the CEOs about hospitals participating in social media. Her response was to team up with some fellow marketers to get CEOs to try social media with a Twitter profile. To educate them, these social media evangelists went “old school” and wrote a book! A really little book titled “Don’t Be an Egg-Head” which explained the basics of having and using a Twitter account.

Our discussion also included Lisa’s recent recognition as a Mayo Clinic Silver Social Media Fellow status and the project that led to it. We also discussed healthcare marketing for the Australian Private Hospitals Association and some very effective marketing campaigns including; “The Elephant if the Room,” a mental health initiative.

Twitter basics for hospitals and healthcare organisations

Follow our conversation below:
00:00 Introduction
00:28 Meet Lisa Ramshaw, Director of Marketing & Communications for the Australian Private Hospitals Association
01:35 Meeting at Mayo Social Media Week
02:27 Welcoming Healthcare community
03:02 Australian Healthcare
04:08 How many private hospitals are there?
04:52 Does Australia have something like HIPAA
05:25 Can’t use a patient testimonial
06:45 Does the APHA have an opinion on social media?
08:29 “Don’t be an Egg-head”
11:15 400 copies of “Bringing a Social Media Revolution to Healthcare”
12:25 Training at a 101 lv
24:00 from Michigan to Australia to Mayo and back again
24:30 Silver Fellow Award
25:00 Mayo Social Media Network heads to OZ
26:20 Advice to enter social media

27:45 Social Media Tip: Katrina Doell – “Maximize your sports or sponsor partnerships”

Visit our resources page for more valuable (and free!) resources on social media and digital health.

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Mayo Clinic Center for Social Media – Lee Aase

November 18, 2014 Janet Kennedy 00:37:36 2 Comments

It is universally held that social media is inherently “social” but it does not always follow that social media is friendly too. In the case of Lee Aase, Director of the Mayo Clinic Center for Social Media, he defines the friendly part of social media. Lee is knowledgeable about communications, public relations and healthcare social media. He takes pleasure in sharing his experiences from his own team members at the Mayo Clinic to the global stage as a member of the World Economic Forum Global Agenda on Social Media.

To catch the segments of our conversation, check the time stamp content below.

00:00 Introduction to Lee Aase of the Center for Social Media at Get Social Health
01:25 Lee in Dubai at the Global Agenda Council on Social Media
02:00 World Economic Forum
03:29 Discussion of #Ebola
04:18 What came out of the meeting
04:44 Developing “Social Media Primers” to share knowledge
05:28 Call to action to Mayo Clinic’s Social Media Health Network?
06:30 The first volunteer!
06:45 “Lee Aase; The Early Years”
07:25 Sharing stories for the Mayo Clinic
07:50 “Be the Media”
08:09 Journalism to Social Media journey
09:00 Bringing on Chris Gotti
09:30 A license to dream from Mayo Clinic’s new CEO Dr. John Noseworthy
10:15 Service others by creating the Center for Social Media and the Social Media Health Network
10:50 Difference between Center for Social Media and the Social Media Health Network
11:55 What’s the internal relationship between social media, marketing, PR & Communications at Mayo Clinic
13:12 Does the social media group have give “push back” to other departments?
14:52 When was the Social Media Health Network founded?
16:29 Is the Mayo Clinic SMHN growing organically or does it need promotion?
17:28 An opportunity to grow MC SMHN
17:55 Events in 2015: Conference in Australia and in Rochester. Social Media Residency evolving to accomodate experience levels.
19:40 Using the Social Media Residency to reach out globally
20:35 Analytics for Mayo Clinic’s social media tracking
23:05 Annecdotal creedence
23:50 Which social media platform is driving business for Mayo Clinic?
25:20 Lee offers Joel Steed and Tony Hart for a future interview
26:19 How do you present social media to other C-Suite decision makers?
28:58 Investment is in people and skills
30:13 No “one voice” in social media
30:40 Lee’s personal blog: “Lines from Lee”
31:15 SMUG – Social Media University Global
33:15 “Have a little fun with it”
33:49 Social let’s you show a little personality
34:25 Social Media mistakes – “Raises the price of bad behavior”
35:15 “Don’t be afraid to jump in.” “We’re here to help”
36:00 Join at a free “guest” of the Social Media Health Network.
36:46 Social Media Tip: Tiffany Smith of Regional Health in Rapid City, SD “Keep it transparent
37:18 Janet’s Close

Create the free guest account on the Social Media Health Network

Information on the Mayo Clinic Social Media Residency

Blog post on Mayo Clinic’s Social Media History:

Lee Aase’s personal blog, Social Media University Global (SMUG)

The World Economic Forum Global Agenda Council on Social Media

Lee’s Excellent Adventure in Dubai

Visit our resources page for more valuable (and free!) resources on social media and digital health:

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Casey Korinchock – Patient Engagement

July 1, 2014 Janet Kennedy 00:24:40 0 Comments

Get Social Health takes a look at patient engagement platforms during an interview with Casey Korinchock. Casey is the Marketing Manager for Axial Exchange, a software solutions company that creates engagement platforms for hospitals. She first started working with hospitals in a private-equity backed startup in New York helping health systems improve their health care services in the home started working with Axial Exchange about a year ago.

During the course of our interview we discussed a new survey, “100 Best Hospitals for Patient Engagement” recently released that was a partnership between Becker Hospital Review and Axial that rated hospitals on their patient engagement. Unlike previous surveys, this report was based on four metrics: Hospital Re-admissions, Patient Satisfaction, Patient Education and Self-Care tools and Social Media Engagement.

Visit our resources page for more valuable (and free!) resources on social media and digital health:

About Axial: Axial Exchange helps patients help themselves. They are a software solutions company that creates engagement platforms for hospitals and are focused on creating a connection between them and a patient for the 99% of the time they are away from the health system. Axial Exchange offers a patient-facing mobile application, a provider-facing population dashboard along with consulting services. They believe a patient that is more engaged in their health is more loyal, has higher HCAHPS and is proven to have lower readmission rates. Axial has 12 health system clients representing more than 50 individual hospitals and out-patient facilities.

Social Media Tip from Amy Avery, Free-lance Healthcare Writer and owner of Amy Writes: “Have an schedule for content.”

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Doc Foreman: Suicide Education and Twitter

June 26, 2014 Janet Kennedy 00:30:15 2 Comments

Get Social Health talks to Dr. April C. Foreman (or @DocForeman to her healthcare social media crew). She is a Licensed Psychologist serving Veterans in Louisiana as a Suicide Prevention Coordinator for the Southeast Louisiana Veterans Health Care System. Prior to that she worked as the only Licensed Psychologist providing care in the four of the sickest and poorest counties of rural Kansas. Dr. Foreman received her Ph.D. from Texas Tech University in 2005.

DocForeman’s mission in life is to relieve pain, one person, one problem, one minute at a time if she has to. She is known for her practical experience using innovations in emerging technology to solve problems for patients with severe emotional pain.

Our conversation, while about a very serious subject was not without humor, an essential element in dealing with people with suicidal thoughts. ”

You can find DocForeman on Facebook (April Foreman), and on Twitter, where she moderates a weekly Twitter Chat on Suicide Prevention and Social Media (#SPSM). SPSM chat is a project designed to build and spread expertise in the intersection of social media and suicide prevention. A weekly guest expert or targeted discussion topic is featured each week, and targeted at a diverse and multidisciplinary group of stake holders in this field. Each week’s chat is curated, creating a centralized and searchable body of expertise and thought leadership. You can find it here.

Visit our resources page for more valuable (and free!) resources on social media and digital health:

American Association of Suicidology
New Partnership Between Facebook and the National Suicide Prevention Lifeline
How to report suicidal content/threats on Facebook
Ed Bennett – Mayo Clinic Social Media Network
Tony Wood – Midwest Computer Solutions
4chan – An Hero story

Social Media Tip:

From Dana Harris with REX/UNC Healthcare: “Talk to people” -engage on a personal level.

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Andre Blackman – Sustain or Die Manifesto

June 16, 2014 Janet Kennedy 00:29:59 1 Comment

Andre Blackman is an influential and connected agent of change/innovation within the health care community. He is very passionate about the intersection of media, technology and useful innovative concepts as it relates to the improvement of population and systemic health.

Through his consulting firm, Pulse + Signal, Andre aims to empower a new generation of health innovators through digital branding and strategic digital PR/communications. He has been involved in traditional and digital campaigns for the Centers for Disease Control (CDC) and the National Institutes of Health (NIH) focused on areas such as disease informatics, HIV/AIDS and diabetes. He is passionate about equipping high impact health
professional clients for the next phase of innovation through focused branding and digital technology education.

Andre also serves on the following advisory boards: CDC’s National Health Communications, Marketing and Media Conference; Mayo Clinic Center for Social Media; IntraHealth International OPEN; SXSW Interactive Conference Advisory Board and is the co-founder of the FastForward Health Film Festival – an event dedicated to highlighting the stories of forward thinking in health initiatives around the world.

Visit our resources page for more valuable (and free!) resources on social media and digital health:

Pulse and Signal (website)