Ruth Carlos, MD – Engaging Patients on Twitter

Bringing Patients into Tweet Chats

Engaging patients in health conversations is essential but do we know if they are active in social media? Today on Get Social Health my guest is Dr. Ruth Carlos.  She’s the Deputy Editor of the Journal of the American College of Radiology, as well as a professor of radiology at the University of Michigan.  In 2016 she led a team of researchers to study the impact of patients on a TweetChat. Their work won the 2016 Stanford Medicine X / Symplur Signals “Everyone Included Research Challenge.”  We’ll talk about her work getting patients engaged in healthcare via social media on Get Social Health.

Listen to the podcast or drop in at the time stamps below:

01:13  Introduction

02:53  Patient access

Symplur winner03:57  Patient comprehension of said access
05:24  Medicine X Challenge
06:52  Diving head first into Twitter chat
07:38  Twitter focus
08:54  Hey scientists! Use Twitter!
10:59  Curating Twitter
12:12  Medicine X Team, Assemble!
15:55  How we Medicine X’ed
16:40  Democracy of social media
18:26  What do you do with this information?
19:34  Social Media and Patient Education
21:51  Exciting publication
23:14  Patient-centered care, an annual event?
24:08  Layman accessibility
24:37  Engaging patients and perspective
26:32  Appreciation for accessibility
28:16  Personal academia
29:26  Machine learning in 2018
30:21  End
31:10  Social Media Tip – Mandi Bishop
31:54  Closing

Find Dr. Ruth Carlos online:

The Winning Team:

Spirituality Tweet Chat with Meredith Gould

Can a spirituality Tweet Chat really cover deep topics like spiritually, faith and religion? In part two of my conversation with Meredith Gould, we pick up our conversation with a discussion of Tweet Chats, particularly the Health and Spirituality Tweet Chat (@hlthsp). This Tweet Chat happens on the 3rd Tuesday of every month at 9:00 pm EST.Meredith Gould is well-known as a healthcare communications thought-leader. But many may not realize she is an author and has been published multiple times.

Meredith Gould is well-known as a healthcare communications thought-leader. But many may not realize she is an author and has been published multiple times about social media and communications use for churches. Her most recently published book is “Desperately Seeking Spirituality” which we discussed on Part I of our podcast interview.

Join me for the second half of our conversation as we discuss her new book “Desperately Seeking Spirituality” as well as social media, healthcare, and religion on Get Social Health. Follow the conversation or jump in at the time stamps below.

00:00 Introduction
00:45 #hlthsp Tweet Chat @ReckShow Regina Heater

03:51 Tracking the TweetChat – Yea for!
05:15 Who attends the chat?
05:48 What do you chat about?
06:13 How do you handle such “heavy” topics in Twitter?
08:55 “Winning a Tweet Chat”
09:42 Is there a similarity between Healthcare professionals and Priests/Ministers
13:02 The Pope is Tweeting, right?
15:11 It’s not about the why, it’s the who.
16:10 Social media or online digital network.
16:45 Kudos to Dr. Matthew Katz, @SubAtomicDoc
18:35 “Desperately Seeking Spirituality”
19:00 Book in the works: “Bridging the Gap: A Field Guide to Generations” (working title)
21:50 “My Wisdom, Your Energy. Let’s Change the World.”
22:40 Rick Evans, Ogilvy Worldwide, Match the conversation to the platform.

You can find Meredith Gould in…

Desperately Seeking Spirituality with Meredith Gould

One of healthcare’s strongest communications advocates is Meredith Gould. Author, instigator, and inspiration, she calls ‘em like she sees ‘em. As a member of the team at the Mayo Clinic Social Media Network, Meredith is a thought leader in using social media and communications to build communities, share ideas and push the envelope in online discussions. While well known in the healthcare community, Meredith also has a deep sociological appreciation for the individual’s personal search for spiritual truth and has authored 10 books on digital communications and spiritually.

In “Desperately Seeking Spirituality”, sacred spelunker and sociologist Meredith Gould combines practical wisdom with lived experience to explain why and when traditional practices don’t work for today’s seeker and then how to choose ones that will. In short, easy-to-read chapters and with characteristic wit, Gould provides counsel for reframing perception to discover the sacred in everyday life. This guide is for self-identified seekers who have tried some, many, or even all the classic spiritual practices and then given up on them when they stop working.

In “Desperately Seeking Spirituality”, Gould invites readers to embrace a broader definition of practice that shifts focus from doing to being. Meredith Gould, PhD, is a sociologist with well over a decade of hands-on experience with communications at all levels of church across denominations. She’s the author of nine books about faith and everyday life. Dr. Gould is the founder and lead moderator of the weekly ecumenical Twitter-based chat about church social media (#chsocm), founder and co-moderator of the monthly Health & Spirituality chat (#hlthsp), Platinum Fellow of the Mayo Clinic Social Media Network, and nationally known for her passionate advocacy of using online tools for ministry and to encourage practical spirituality.

Join me for the first part of a two-part conversation with Meredith Gould as we discuss her new book “Desperately Seeking Spirituality” as well as social media, healthcare, and religion on Get Social Health. Follow the conversation or jump in at the time stamps below.

Meredith Gould Book00:00 Introduction
00:49 Meet Meredith Gould
03:30 “How do you get away with talking about your faith?”
05:17 Proselytizing in Twitter
08:00 Sociologist’s perspective
10:01 Religion is a social institution
12:45 “Don’t get mad, get published”
13:06 “The Social Media Gospel”
14:30 What is Spirituality?
16:46 Religion can be really hard
18:56 “Doing” versus “Being”
20:15 Happy, upbeat words
22:28 Generosity and Curiosity
24:10 The right book at the right time
27:06 Social Media Tip: Dr. Bryan Vartabedian: Find a role model
26:07 A look-ahead.

You can find Meredith Gould in…


Physician and Content Producer – Dr. Howard Luks

Content Drove 4 Million Website Visitors

Being early to social media and blogging has an advantage when you are a physician and a content producer. Orthopedic surgeon Dr. Howard Luks began writing his blog to answer questions from his patients. After years of producing content that addressed real patient concerns he now sees over 4 million visitors to his website annually. Dr. Luks is a social media early adopter and has tried most social media platforms some of which he has dropped after not getting the results he wanted. Aside from continuing his active blogging, Dr. Luks is now live-streaming content to his audience via Periscope. Listen in to my conversation with social media pioneer Dr. Howard Luks or drop in at the time stamps below.

00:00 Introduction
00:51 Meet Dr. Howard Luks, Orthopedic Surgeon
01:34 Evolution of Social Media
Howard Luks, Physician and content producer03:57 Medical Journals
04:50 Is it a problem that social media is slow in adoption?
05:26 Pioneers have led the way
06:34 Physicians as content providers
08:00 Communicating patient education – “one man show”
09:36 Online presence is your reputation
10:42 Reviews on ZocDoc
11:49 What do your colleagues think of social media?
12:20 What drew you to social media
14:32 Have you thought about writing a book?
15:27 Use of video
17:00 Live or recorded video?
18:28 Tracking questions and comments
19:14 Age of patients and social savvy
21:30 Involved in Startup community
23:40 mHealth & Digital Health
28:41 Is that a future you’re excited about?
29:49 #TweetChats #HIT
31:10 When are you live in Twitter?
31:48 Is it harder to have conversations in Twitter?
34:30 Social Media Tip: Dr. Bryan Vartabedian “Find a Social Media Mentor”

Howard Luk’s Social Media Profiles:

The Get Social Health Academy

Thank you for joining me for Get Social Health. As you may know, I recently launched the Get Social Health Academy, an online learning space for healthcare practitioners. If you handle social media for a physician’s or other healthcare practice, check out the website for courses that can help you achieve your goals in social media. The website is Get Social Health If you have any questions please reach out to me at[email protected] or in Twitter @GetSocialHealth. Thanks for listening.

The Healthcare Hashtag Project – #Ebola

There is a concern that healthcare has been slow to embrace social media and appreciate it’s potential to educate and inform. Twitter numbers about healthcare conversations tell a different story: over 610 million Tweets, over 11,00 topics, almost 5,200 hashtags and more than 2100 contributors. The reason we know the data about millions of healthcare tweets is due to the Healthcare Hashtag Project – a program of Symplur. Get Social Health had a conversation with Tom Lee, Co-Founder of Symplur about the reasons the Healthcare Hashtag Project was created. We also chatted about hashtag bombing, tracking specific healthcare conversations and the use of hashtags in conversations about Ebola.

To catch the segments of our conversation, check the time stamp content below.

Ebola Chat00:00 Intro
00:47 Meet Tom Lee
01:19 Creation of Symplur
04:10 Healthcare Hashtag Project
04:56 How does a healthcare hashtag get created?
07:48 Hashtag bombing & hashtag trolls
11:20 Community management at Symplur
12:00 Why Tom Lee tried Twitter
12:58 New users to the Healthcare Hashtag Project
14:23 Tracking hospitals, pharma, physicians and health agencies
17:12 What’s your project goal?
18:20 Big Data and project use
20:50 Ebola and it’s Twitter path
24:00 Transitions – from fun to serious
25:30 Tracking rumors
26:40 Tracking History
29:01 Massive
29:50 Focus on Cancer hastags: Dr Matthew Katz @subatomicdoc
33:21 Bernadette Keefe @nxtstop1
35:00 Conventions and “remote tweeting”
37:15 Social Media Success Tip: Greg Chang of for[MD] “Give before you ask”

Visit our resources page for more valuable (and free!) resources on social media and digital health:

Tom Lee


How to report a spammer in Twitter


Healthcare Twitter Legend in the Making: @Nxtstop1

Are you active in Twitter? I thought I was until I had a lively conversation with physician, aging mobility advocate and Twitter evangelist Dr. Bernadette Keefe. As of this writing she stands at 77,800 tweets and counting – at over 100+ Tweets a day. How? Why? Listen to this episode of the Get Social Health podcast and learn how Bernadette has found an effective recipe to engaging in healthcare Tweet Chats, Conferences (where she is not in attendance) and one-on-one relationships. But get this – she is tracking multiple conversations, thought leaders and conversation threads with only a smart phone, an iPad and the Twitter platform.

Bernadette KeefeTo drop in on specific parts of our conversation, refer to the time stamp below:

00:01 Introduction
01:45 How did you come to Twitter
02:47 What does your Twitter handle, @nxtstop1 mean?
03:53 Dr. Keefe’s medical background
04:30 Helping through social media
07:40 “An all you can eat buffet”
08:16 Tending the Twitter Garden
09:10 Physician’s role in social media
10:10 The Walker Education Project
14:24 Mobility & Independence
17:30 How can social media help @WalkerEDU project?
18:45 How did you get involved in Tweet Chats?
19:10 Online Tech communities were welcoming
19:43 #HCITsm
21:19 Dropping in on Tweet Chats
22:13 Classical Education & Tweet Chats
23:00 How do you paticipate in conferences happening half a world away?
28:30 How are you curating conference tweets
32:50 Getting the conference Tweets rolling
33:20 What tools are you using?
34:50 Social Media Tip: Dr. Betsy Bennett – “Watch emotions when Tweeting”
Visit our resources page for more valuable (and free!) resources on social media and digital health:

The Walker Education Project: @Walkeredu

Tweet Chats:


Healthcare Hashtag Project