David Harlow – Legal Questions for Healthcare Social Media

December 13, 2017 Janet Kennedy 0 Comments

David Harlow, Lawyer, Social Media Guru, and Blogger has been a guest on the Get Social Health podcast before. Guess what? I have more questions! As a member of the Mayo Clinic Social Media Network’s External Advisory Board, David graciously agreed to come back on the podcast and talk about legal question in healthcare and what has changed in social media and healthcare in the past 2 1/2 years.

Listen to the podcast or drop in at the time stamps below.

00:54 Intro: legal questions in healthcare

01:33 A Lawyer?!

04:29 Comprehending the tech

06:35 Covering the bases

07:29 Active with start-ups

07:51 You and the Mayo

08:37 Optional involvement in social media

10:31 Why the holdouts?

11:50 How do you get involved

12:56 Mayo Clinic annual conference

16:27 Personal life and HR impact

19:01 Professionalism is 24/7

22:05 Patient privacy in a crisis

26:15 When family isn’t your family

28:18 Planned vs spontaneous content

29:35 Authenticity with patients

32:15 Concerning email lists in marketing

36:55 End

38:06 Social Media Tip from Dr. Mike Sevilla

39:10 Closing: Healthcare Writers Network is available to help you!

Below are links to a number of David’s blogs, projects and social media activity:

Two posts about the marketing ramificationshttps://twitter.com/healthblawg of the HIPAA/HITECH Omnibus Rule:
“HIPAA Clarity: Do You Have to Sue HHS to Get It?”
“HIPAA Marketing Rule Guidance: Better Than Nothing”
Health Wonk Review
- Twitter
LinkedIn

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Jeff Calaway – Creating a Hospital Newsroom

December 1, 2017 Janet Kennedy 0 Comments

Content creation is critical to an effective hospital marketing plan. On the Get Social Health podcast, I chat with Jeff Calaway about the creation of a newsroom-style PR department for Cook Children’s Hospital. By operating as a newsroom, the hospital communications team was positioned to take advantage of health-related stories in the news. To find out how listen to the podcast or drop in at the time stamps below.

00:51 Intro

01:18 About Jeff

04:09 Mobility & flexibility

07:35 Telling personal stories

10:07 Involving your staff

13:06 Evergreen vs live news

15:34 “Newsjacking?”

17:08 Timely posting on current events

20:12 Spontaneous vs oversight

24:20 Physicians who produce social content

27:19 Accuracy vs accessibility

28:32 End

29:18 Social Media Tip Mari Smith

30:01 Closing

Connect with Jeff:

Jeff Calaway, Senior Content Specialist:
Twitter: https://twitter.com/JeffCalaway
LinkedIn: https://www.linkedin.com/in/jeff-calaway-36097a74/

The Cook Children’s Marketing & PR Team

Justin Smith, Medical Advisor for Digital Health/Primary Care Innovator, Twitter: @TheDocSmitty
Wini King, AVP, Public Relations, Twitter: @PRKing1210
Missy Staben, Manager of Digital Communications, @Missy Staben
Kim Brown, Media Relations Specialist, Twitter: @KimatCook
Abigail Hodgson, Social Media Specialist, Twitter: flabigaill

The story doing well in India:

http://www.checkupnewsroom.com/5-days-of-fever-now-what-should-i-do/

India is their third biggest country in audience readership behind U.S. and U.K. The story now has more than 10k views since it was published in June 2015. It has more than 140,000 total views.

Our Selena Gomez Trilogy:

7 Questions Answered about a Kidney Transplant Surgery

http://www.checkupnewsroom.com/7-questions-answered-about-a-kidney-transplant-surgery/

8 facts about lupus

http://www.checkupnewsroom.com/8-facts-about-lupus/

13 Reasons Why You Should Be Concerned Your Child May Attempt Suicide

http://www.checkupnewsroom.com/13-reasons-why-you-should-be-concerned-your-child-may-attempt-suicide/

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Jess Columbo – Mistakes from a Billion Dollar Launch

September 28, 2017 Janet Kennedy 0 Comments

They say that we learn by our mistakes but wouldn’t we rather learn by other’s mistakes? Jess Columbo of MedEd Digital joins the podcast to share her tips on “How NOT to launch the biggest social campaign of your career: Lessons from the OHSU Knight Cancer Institute $1 Billion Challenge.” That’s also the topic of her presentation at the Annual Conference of the Mayo Clinic Social Media Network. The Annual Conference will be held on the Mayo campus in Scottsdale, Arizona on December 11-12, 2017.

Jess brings more than a decade of experience developing award-winning digital media strategies for clients in regulated industries. She holds a Masters in Digital Journalism and teaches part-time at Portland State University’s Center for Executive and Professional Education.

Listen to the podcast or drop in at the time stamps below:

00:56 Intro

02:21 About Jess

05:02 Why go it alone?

05:58 Médecins Sans Social Media

06:51 Are they trying to social?

07:54 How Jess became a keynote

09:12 Dan Hinman shout out

10:12 How not to launch…

12:22 Bringing them up to speed

13:53 About those haters…

14:35 Apologizing on social media

16:10 “Fighter,” a misnomer

17:55 Support and investment

18:30 What did work?

19:46 Watchdogs

Ignite presentation 21:20 Work at Meded Digital

23:01 Balancing sales with communication

25:27 Updating outmoded professionals

27:09 Pharma and social media

28:32 Ignite movement

32:01 Mayo Clinic Social Media Network Annual Conference

34:36 Changing mindsets regarding social media

36:06 End

36:31 Social Media Tip: Darla Brown

37:30 Closing

Find Jess

Twitter

MedEdDigital

Jess’s Ignite Talk

More about the Mayo Clinic Social Media Annual Conference:

Join us for two days packed with four inspirational keynotes, six compelling case studies and presentations, three expert consultation sessions, and an evening taco reception complete with mariachi band!

You don’t need to belong to the Mayo Clinic Social Media Network to attend. Your registration includes a full year membership in the Network.

Registration for the Annual Conference, Social Media Residency or the combined bundle includes a one-year premium membership and access to the Social for Healthcare Certificate from Mayo Clinic and Hootsuite.

We’re capping attendance at 125 so you’ll have plenty of opportunities to contribute, interact, and connect with your peers. You’ll leave energized with more knowledge and enthusiasm to tackle, analyze, and solve the biggest social media problems you face today.

You may want to join us on December 13 for our Social Media Residency, too!

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Mari Smith – Keynote for Mayo Clinic Social Media Network

September 22, 2017 Janet Kennedy 0 Comments

Mari Smith – “The Queen of Facebook”

Out of all the social media platforms utilized today, Facebook ranks at the top with over 70% of online adults engaging on the platform. My guest on the Get Social Health podcast is the “Queen of Facebook”, Mari Smith who will be the keynote speaker at the Mayo Clinic Social Media Network Annual Conference. She will be presenting a keynote titled “Facebook Success Strategies: Proven Ways To Increase Your Reach, Engagement & Results.”

The Annual Conference is being held December 11th & 12th at the Mayo Clinic campus in Scottsdale, Arizona. Click this link for more information and to register.

Listen to our conversation or drop in at the timestamps below:

01:00 Introduction

02:52 When Mari met Facebook

04:29 Mastery of changing media

06:23 Does Facebook tell us what we’re interested in?

08:51 Your experience vs everyone else’s

10:58 Break free from apps

11:42 Being careful in Facebook

15:36 Disclaimers in Facebook marketing

17:16 Facebook national tour

19:45 Full Facebook marketing potential

21:41 The importance of local to SEO

25:20 Facebook live vs uploading – which is better?

28:29 Blue checkmarks vs gray check marks

30:36 Meet Mari Smith at the Social Media Network Annual Conference

31:51 End

32:32 Social Media Tip from David Harlow (David is also speaking at the MCSMN Annual Conference)

33:56 Closing

Find Mari Smith in social media

Link to Mari’s upcoming course combo:

Facebook Live Video Success Secrets + FAST (Facebook Ads Strategy Training)
How to review your Facebook app privacy settings

Additional recommended resources Mari rounded up for you as related to our discussion:

Facebook Video Engagement: What We Learned From Analyzing 100 Million Videos
Introducing Watch, a New Platform For Shows On Facebook
How Facebook’s News Feed Algorithm Works (and What’s Coming Next)
Facebook Ad Custom Audiences: Everything You Need To Know – 2017 UPDATE

More about the Mayo Clinic Social Media Annual Conference:

You don’t need to belong to the Mayo Clinic Social Media Network to attend. Your registration includes a full year membership in the Network.

You may want to join us on December 13 for our Social Media Residency, too!

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Peter Shankman – ADHD and Faster Than Normal

July 26, 2017 Janet Kennedy 0 Comments

Peter Shankman’s mind can do a four-minute mile, and he likes it that way. He has been the keynote speaker for start-ups and Fortune 100s alike in over two dozen countries. He hosts the “Faster Than Normal” podcast where he discusses the positive values of ADD and ADHD. Peter is also the author of four books, with a fifth dropping in October! Join me today as I discuss the power of ADHD with Peter, on Get Social Health.

Listen to the conversation or drop in at the time stamps below:

02:12 Introduction

02:42 Peter’s getting started story

06:10 ADHD and your podcast

06:44 When did you know you had ADHD?

08:20 The pros of ADHD

09:50 How ADHD helps you at work

10:41 Daily structure

12:02 Managing ADHD

14:12 Fidget devices

14:56 Physiology and ADHD management

15:46 Reactions to ADHD talk

16:46 Future of the podcast

17:55 Forwarding questions to medical experts

18:48 Enabling conversations

19:41 E-patient communities and you

20:43 Having open conversations

21:30 When did you go public with your ADHD?

21:59 Getting kids comfortable managing ADHD

22:41 About the book…

23:31 End

23:49 SMT

00:00 Closing

Peter’s Contact Information

Website

YouTube Speaker’s Reel

Twitter

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Janet Kennedy

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Podcast Episodes

Janet Kennedy

David Harlow – Legal Questions for Healthcare Social Media

Listen to the podcast or drop in at the time stamps below.

Jeff Calaway – Creating a Hospital Newsroom

Connect with Jeff:

The Cook Children’s Marketing & PR Team

Our Selena Gomez Trilogy:

Jess Columbo – Mistakes from a Billion Dollar Launch

Listen to the podcast or drop in at the time stamps below:

Find Jess

More about the Mayo Clinic Social Media Annual Conference:

Mari Smith – Keynote for Mayo Clinic Social Media Network

Mari Smith – “The Queen of Facebook”

Listen to our conversation or drop in at the timestamps below:

Find Mari Smith in social media

Link to Mari’s upcoming course combo:

Additional recommended resources Mari rounded up for you as related to our discussion:

More about the Mayo Clinic Social Media Annual Conference:

Peter Shankman – ADHD and Faster Than Normal

Listen to the conversation or drop in at the time stamps below:

Tiffany Kelley – Nightingale Apps

Nightingale Apps – Simplifying a nurses workload

Join our conversation or drop in at the time stamps below:

Search

Podcast Episodes