Developing and managing social media for pharma is probably the most complicated and challenging role in healthcare marketing. Regulations, rules and legal oversight can present roadblocks to a “spontaneous” communication medium. Joining me on Get Social Health are Ogilvy team members Becky Canvin and Rick Evans to share their insight and experience along with a new report “Connecting the Dots– Which pharma companies are succeeding in the social media space?” Listen in to our conversation or drop in at the time stamps below.

00:00 Introduction: Becky Canvin & Rick Evans
00:50 Ogilvy is a world-wide agency
03:08 Engaging with patients
03:40 Pharma content reviewed by 3 or more teams
04:05 Pharma can’t make claims in social media
04:25 Twitter & Pharma
05:40 Social media platform for education
07:45 Commenting in social media
11:05 Mobile health
11:54 Ogilvy Pharma Social Media Audit “Connecting the Dots-Which pharma companies are succeeding in the social media space?”
14:38 Corporate social was the focus
16:00 “Push” messages vs 2-way communications
16:40 Largest communities did not equal highest engagement
17:09 Best practice examples
18:40 Bayer Facebook page
18:50 Takeaways
20:30 Relevant content wins
21:09 Listening tools – Sysmos
24:00 Scenario planning
25:15 Tweet Chats
24:00 Community Guidelines
26:32 Crisis simulation
27:42 Team work
29:18 Social media experience varies at all levels
31:15 Words of wisdom… But wait, there’s more!
32:20 Ogilvy Health World and Ogilvy Digital Health
33:00 What is the Ogilvy Digital Innovation Lab?
34:13 Social Media Tip: Rich Obertots “Get the CEOs engaged in social media”

Becky Canvin in Twitter and LinkedIn

Rick Evans in LinkedIn

Ogilvy HealthWorld on Twitter and Ogilvy website

Ogilvy Digital Innovation Lab 

Visit our resources page for more valuable (and free!) resources on social media and digital health.