Pharmacy Podcast Host Tony Guerra

Have you ever seen a commercial or read an advertisement for some new pharmaceutical and thought, “That’s how you say it?”  Here to help me with that today is Tony Guerra, pharmacist, author, and host of “The Pharmacy Podcast.”  We cover a lot of ground in this episode and sometimes arm wrestle over who’s the podcast host (me!) but we had a lot of fun. Join us as we focus on the medication side of healthcare on Get Social Health.

Episode Time Stamps

00:47  Introduction
02:08  Everyone does drugs
04:23  Como se dice “Xanax?”
06:45  Side effects include… everything
08:13  Googled health data accuracy
09:11  Speaking of writing…
16:15  Square one – website
20:35  Plan your website
23:03  Prescription recommendations and acquisitions
26:26  Pharmacists are friends
29:13  Pharma-shortage?
30:15  Chain vs independent pharmacist
31:58  Tell me about that Youtube that you do
36:46  …and your podcast too
38:58  Target pharm-audience for your podcast
39:57  Connecting writers
42:40  End
43:22  Social Media Tip: Brian Mack
43:57  Closing:

Lots of ways to find Tony Guerra

Social Check-up for Pharma with Ogilvy Healthworld

Social Check-up for Pharma

In 2015 I interviewed Becky Canvin and Rick Evans of Ogilvy Healthworld about the state of Pharma and Social Media. The results reflected an industry that was cautious, risk-adverse and a little stiff. A lot has changed in the Pharma Social Media world with more Pharma companies embracing social media. In light of this growth in the use of social media, the team at Ogilvy Healthworld joined me for a conversation about what has changed and what additional factors they examined.

Joining my original guests, Becky and Rick are Philippa McClure, Sr. Account Manager with Ogilvy Healthworld and from Pulsar, Sameer (Sam) Shah.

Join our conversation and be sure to check out the report via the links below.

About the Social Check-up

The Social Check-up is a thought-leadership series, brought to you by Ogilvy Healthworld in partnership with Pulsar. Combining Ogilvy’s strategic expertise with Pulsar’s cutting edge data platform, The Social Check-up explores the latest trends in healthcare and pharmaceutical social media.

Ogilvy HealthworldAbout Ogilvy Healthworld

Ogilvy Healthworld is an expert health communications community. We build social strategies and programmes to change health behaviors; ultimately inspiring better health outcomes based on our strong scientific, social media and healthcare expertise.

About Pulsar

Pulsar’s software platform allows you to understand any audience, market, trend or conversation in great detail. An incredibly powerful tool that helps you solve a wide range of marketing challenges. Pulsar is available as a subscription to set up your own searches, or through our experienced team of researchers who can deliver the insights for you.

Virtual Reality for Healthcare Education – INVIVO

Virtual Reality for Healthcare Education

Digital health has gone beyond simple smartphone apps into virtual reality for healthcare education. A leader in the world of augmented and virtual reality for healthcare, Andrea Bielecki, President of INVIVO Communications joins me for a discussion of this exciting technology. INVIVO is a digital healthcare agency pioneering the integration of science, art, and technology into communication that changes the way people learn about medical science.

Listen to our conversation or drop in at the conversation points below:

00:00 Introduction
Google Cardboard00:39 Meet Andrea Bielecki
01:10 INVIVO Communications
02:06 Medical Animation
02:50 Skills for medical animation
03:45 Biologist or programmer?
05:04 Medical Illustration and Animation
06:44 C-Suite & Virtual Reality acceptance
08:12 Choose your own adventure: “Blood Stream Explorer
09:38 Occulus Rift, HTC Vive
11:00 “The Enlightened League of Bone Builders and Osseous Enigma
12:15 What VR applications are created for Pharma?
Steampunk13:25 Case study: Medtronic Oculus Rift project
14:55 VR opens doors to physician’s offices
17:10 VR demo of product gets great response
18:10 Time and expense to create?
19:25 How complicated are the projects?
20:51 Patient experience VR games
23:26 Business is booming
24:05 What is augmented reality and virtual reality?
26:06 What are the most frequent misconceptions about VR and AR?
27:25 How is the learning “better” on VR?
28:25 Types of learning plus “Smell-o-Vision”!
29:05 How to find INVIVO Communications
30:39 Social Media Tip: Ed Bennett – Post your Physician Ratings and Reviews
31:28 Get a website today! Get Social Health Academy & The Social Nurse launch a Website Design Service!

Find Andrea Bielecki

Article on Virtual Reality used for patients by Salutem Digital Health

Pharma Social Media with Ritesh Patel

Today we’re talking about Pharma Social Media with Ritesh Patel, EVP and Chief Digital Officer of Ogilvy CommonHealth Worldwide. During our conversation we discussed handling a PR crisis, being a digital evangelist and getting the C-Suite on board with social media. Listen to our conversation or drop in at the time stamps below.

Ogilvy CommonHealth Worldwide00:00 Introduction
00:55 Meet Ritesh Patel
01:55 David Ogilvy & Ogilvy CommonHealth Worldwide
04:15 What kind of health are you serving?
05:45 Do you have a group that specializes in Crisis Management?
06:38 Industry response to bad PR
08:58 Hard to “put the brakes on”
10:11 Can you BE a digital evangelist in pharma?
13:31 Patients need information and Fair balance
15:58 COPD Foundation – Is pharma focusing on disease states?
19:00 Mayo Clinic – Must educate because so much information is bad
21:02 Patient communities
23:33 Are you doing more client work in open or closed communities?
25:15 Storyvine for telling patient stories
25:55 Why would a patient give a pharma testimonial?
28:00 How does the app get paid for?
29:16 Are you evangelizing to the C-Suite?
30:58 Is it “They don’t get it” or “They are afraid of it”?
32:09 Are digital budgets growing?
33:48 What about other health verticals? Are they using social media?
35:27 Are you doing work in health startups?
36:14 Are all the Ogilvy Health employees wearing wearables?
36:54 If you could wave a magic wand, what would you change?
40:41 Patient centricity model
42:19 Is the FDA active in social media?
44:41 Social Media Tip: Carol Bush, RN – Tip for Nurse Bloggers

45:50 Physicians – Nurses – Practice Managers – I need your feedback! Take this survey!

Digital Musings for Pharma: Rethinking Social Media Engagement by Ritesh Patel

Find Ritesh Patel



About Me

As an aside – Ritesh is a DJ too!

Ogilvy Team on Social Media for Pharma

Developing and managing social media for pharma is probably the most complicated and challenging role in healthcare marketing. Regulations, rules and legal oversight can present roadblocks to a “spontaneous” communication medium. Joining me on Get Social Health are Ogilvy team members Becky Canvin and Rick Evans to share their insight and experience along with a new report “Connecting the Dots– Which pharma companies are succeeding in the social media space?” Listen in to our conversation or drop in at the time stamps below.

Ogilvy Digital Health00:00 Introduction: Becky Canvin & Rick Evans
00:50 Ogilvy is a world-wide agency
03:08 Engaging with patients
03:40 Pharma content reviewed by 3 or more teams
04:05 Pharma can’t make claims in social media
04:25 Twitter & Pharma
05:40 Social media platform for education
07:45 Commenting in social media
11:05 Mobile health
11:54 Ogilvy Pharma Social Media Audit “Connecting the Dots-Which pharma companies are succeeding in the social media space?”
Ogilvy Digital Health14:38 Corporate social was the focus
16:00 “Push” messages vs 2-way communications
16:40 Largest communities did not equal highest engagement
17:09 Best practice examples
18:40 Bayer Facebook page
18:50 Takeaways
20:30 Relevant content wins
21:09 Listening tools – Sysmos
24:00 Scenario planning
25:15 Tweet Chats
24:00 Community Guidelines
26:32 Crisis simulation
27:42 Team work
29:18 Social media experience varies at all levels
31:15 Words of wisdom… But wait, there’s more!
32:20 Ogilvy Health World and Ogilvy Digital Health
33:00 What is the Ogilvy Digital Innovation Lab?
34:13 Social Media Tip: Rich Obertots “Get the CEOs engaged in social media”

Becky Canvin in Twitter and LinkedIn

Rick Evans in LinkedIn

Ogilvy HealthWorld on Twitter and Ogilvy website

Ogilvy Digital Innovation Lab 

Visit our resources page for more valuable (and free!) resources on social media and digital health.

Physician Liaison Programs – Critical to Practice Growth

A shocking statistic – a specialty medical practice can depend on patient referrals for as much as 60% – 90% of their business. That makes an active, productive physician liaison program integral to a successful practice. Joining Get Social Health is Amanda Chay, Director of the Physician Liaison program at White Coat Designs, a healthcare marketing, web design and social media firm. Amanda was very gracious in sharing her insights and experience in what goes into creating and managing a physician liaison program. Listen in to our conversation or jump in at the time stamps below.

White Coat Designs00:00 Introduction
01:15 What is a physician Liaison?
02:00 Should the physician be a liaison?
02:45 Does a practice need a full time representative?
03:20 What makes a good physician liaison?
04:25 Is is just about the relationship?
05:26 Liaison is “the glue”
06:40 Is being a physician liaison like being a pharma rep?
07:50 Pharma reps can be good physician liasion
07:50 So – Bagels?
08:38 How does the White Coat Designs program work?
10:00 How does the business side of the business work?
11:40 What’s the value of a patient?
15:05 Pressure is on for unaffiliated practices
16:05 Where’s the money in healthcare?
17:23 What’s the difference between building relationship with a sports medicine versus oncology practice?
18:58 Relationships & “Strategery”
20:05 What data does a practice use to assess their growth?
20:30 What kind of market data does a practice need to market themselves?
21:01 What is the process for setting up a new practice?
23:05 Are any of your clients still on paper?
23:51 Do physician liasions use social media?
25:00 How do you determine if you are ready for a physician liasion program?
27:00 Sometime practices don’t track their referrals regularly
28:00 Does HIPAA or Privacy play a role?
29:53 Social Media Tip: Phyllis Khare’s website – “4 ways to increase your online presence”

Join the email list and be the first to know about the Get Social Health Academy – online learning for healthcare practices and professionals.