Everybody talks about physician reputation management in healthcare but there’s more to it than Googling your name. I spoke with Brandon Ives, the founder of PractImage, a service that pulls physician or practice review information from over 50 commercial and health review sites. In addition, the reviews are assessed by PractImage team members and recommendations on actions to take are provided. During our conversation we discuss how to set up a process for reputation management and some best practices. Listen in to our conversation or drop in at the time stamps below.

00:00 Introduction
00:50 Reputation a big concern
02:12 Brasco Design
02:35 Personal branding and practice branding
04:40 Old practice review damaging current review score
06:20 Controlling first page of search reviews
06:40 Urology Association study
10:10 No News is not good news
11:23 Review sites: Commercial & Health
12:48 PractImage term search
16:30 PractImage and Brasco Design services
19:33 Getting reviews
21:43 Providing guidance
23:50 Weight given to platforms
26:12 Pulling from social media?
27:40 Monitoring 50 review sites
29:30 DIY or service provided?
30:54 Social media policy training?
34:54 Social Media Tip: Martin (Marty) Smith “Thank and respond to Twitter”

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Brasco Marketing Twitter

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