Digital Health

Digital Health Mini-MBA: Reed Smith

March 3, 2015 Janet Kennedy 00:36:40 1 Comment

Reed Smith is a leader in digital marketing for healthcare having been a Hospital Association Marketing Director, a Platinum Fellow in the Mayo Clinic Social Media Health Network and on the Health committee for the SxSW festival. Through his work he realized that other healthcare marketing professionals wanted an opportunity to get an immerse experience in digital marketing to bring their skill set up to date. As a result, he founded the Social Health Institute and one of their first projects is the Digital Health Mini-MBA Certificate program. Developed in partnership with Clemson University the program launches in May 2015 and applications to attend are being accepted now.

Reed Smith, Mayo Clinics Platinum Fellow

Listen in to our conversation or jump in at the time stamps below.

00:00 Introduction
00:50 Meet Reed Smith
03:55 Baylor, Smith & White Healthcare LIVE Tweet a heart transplant
06:05 #HCMKTG – Tweet chat founded by Reed Smith
07:57 Gray Digital Group
09:30 Social Health Institute founds Mini-MBA Certificate program with Clemson University
12:50 Co-Founder Bobby Rettew
14:35 Mayo Clinic lecturers Lee Aase & Dr. Ferris Timimi
17:45 Prerequisites to participate
19:18 SxSW
22:13 Startup mentality vs Healthcare entrenchment
25:50 Small/community hospitals: How do they manage social media?
28:38 How do you advise: 20,000 ft level or daily management?
31:03 Recommend Facebook ads?
33:05 How to connect with Reed Smith
35:05 Social Media Tip: Jason Papagan “Keep your social media social.”

Visit our resources page for more valuable (and free!) resources on social media and digital health.

Clemson News Release

SXSW Med-Tech program

Clemson Mini-MBD Certificate

Reed Smith: Social Health Institute

Twitter: @ReedSmith

Reed Smith on LinkedIn

Podcast: Play in new window | Download

Humanizing Your Brand – UNC Healthcare

February 24, 2015 Janet Kennedy 00:50:18 1 Comment

Jason Papagan is well-known in the healthcare marketing field as the Digital Marketing Director for the UNC Healthcare System. For those that know him, they know he is a real “free-spirit.” If you don’t know Jason, get ready for a spirited and fun conversation about humanizing your brand, managing multiple hospitals and being “in the moment” in social media. We chatted longer than usual so drop in the conversation by following the time stamp of our conversation below:

00:00 Introduction
00:45 Meet Jason Papagan
01:50 UNC Healthcare & REX Healthcare
04:23 He’s a free spirit
05:20 What has changed in digital marketing?
07:07 Shopping center brand transitions
08:20 How many hospitals in UNC Healthcare system?
09:58 Does marketing operate independantly at hospitals?
11:40 What DO you do for a living?
12:50 How far ahead to you plan your strategy?
15:40 UNC/REX Social Media Top 10 in Axial/Becker’s List
17:50 Daily management of social media
19:50 Rogue websites strike again! Chris Boyer
23:37 Facebook changes impact engagement
27:45 Platform changes are a constant factor
29:50 Better late than never?
34:02 Marketing vs. digital budgets
37:00 “Humanizing your brand”: Push marketing vs. engagement
40:50 Analytics
43:35 Responding “in the moment”
49:30 Social Media Tip: Josie Salzman “Keep your eyes and ears open”

Visit our resources page for more valuable (and free!) resources on social media and digital health.

Podcast: Play in new window | Download

Medical Futurist Dr. Bertalan Meskó

February 3, 2015 Janet Kennedy 00:40:09 2 Comments

Dr. Bertalan Meskó is a digital renaissance man for healthcare. He is an author, TEDx speaker, teacher, consultant, and medical futurist. We had a wide ranging conversation about the future of medicine and the need for all medical professionals to be digitally literate. In addition to his newly published book, “The Future of Medicine,” Dr. Meskó shared his personal story of how he became a medical doctor, a PhD in genomics but still felt he had to honor “the geek” inside and embrace a career he designed for himself as a medical futurist. Listen to the episode of catch the highlights of the podcast at the time stamps below.

00:00 Introduction
00:35 Meet Dr. Bertalan Meskó
02:00 It’s about the conversation, not the platform
02:20 Building relationships
03:40 Be precise in social media
04:30 You can’t hide in the internet
06:45 The Guide to the Future of Medicine
08:55 Dr. Bertalan’s story
09:30 Created a profession as a medical futurist
11:20 Webcina.com
14:16 themedicalfuturist.com
16:50 “I think like a geek about improving healthcare”
19:20 How do we talk about a digital future when basic health needs aren’t met in third world countries?
22:13 What are people scared of about the future of medicine?
25:45 Break down the ivory tower of medicine
27:26 “Quantified Self”
37:07 Taking responsibility for your own health