Putting it all together – Connect the Docs
Listen to the podcast or drop in at the time stamps below:
[07:00] Marketing “Technology” Manager…
Exploring Social Media in Healthcare
Putting it all together - Connect the Docs
[07:00] Marketing “Technology” Manager…
John Lynn, aka @TechGuy, is well known in the healthcare IT world. He has developed a series of websites to support the industry. His website Healthcare Scene hosts 10 healthcare blogs that have generated over 11,000 blog posts, half of which John wrote himself! He’s the co-founder of #HITMC Conference, supports numerous Twitter handles and provides a valuable resource for job seekers in the industry.
Listen to our conversation or drop in at the time stamps below:
[01:15] Healthcare – people with personal passions
[02:38] What is your “Why”?
[03:40] Difference between professional and passion-driven participants
[05:17] Disconnect in C-Suite not being exposed to social media discussions?
[06:48] Social determinants of health
[07:27] Patient stories – not hearing enough “good” stories
[10:47] Empowered patients
[13:41] People want to do good. Problems are a result of faulty workflow or process
[16:18] The power of social media
[17:10] Entrepreneurial spirit is suppressed in healthcare
[18:56] Acquired EHRs, now we need healthcare analysts
[20:22] John’s digital properties: Healthcare Scene, Healthcare IT Jobs, #HITMC
[23:47] Open Sharing among healthcare marketers
[26:29] HITMC Conference – Marketing automation hot topic
[28:21] Networking is a valuable aspect of HITMC
[29:15] Call for speakers for Spring HITMC Conference
[31:24] Topic suggestions: Success/Failure stories and Creative or Innovative Problem Solving
[31:04] Hamilton Rap from Stacey Gobel of Studio 9
[32:07] Where will the conference be held? SLS Las Vegas
[35:30] Find #HITMC – LinkedIn Group, Website, TwitterChat
[36:40] “Local” meetups around the country
38:03 Social Media Tip: Stacy Goebel with Studio North “Try Live Video”
Find John Lynn:
HITMC Call for Speakers
Meet @wareFLO – Chuck Webster, MD… and MSIE, MSIS and workflow evangelist. Sometimes called the “King of all Workflow in Healthcare” (mostly by himself) Chuck is the undisputed champion of workflow process. He has worked with healthcare systems to study, design and implement process improvement through workflow development. Chuck is also a workflow technology expert and helps his clients use business process management software to capture and analyze workflow.
I admit it – I’m a marketing and social media evangelist. As such I have encountered Chuck dozens of times in TweetChats, Blab sessions and throughout the social media spectrum. I know that Chuck has an affinity for social media. I was not going to promise the same about workflow. Our interview ended up being really interesting and I learn a lot – painlessly.
I hope you enjoy the podcast. Give a listen to our conversation or drop into our conversation at the time stamps below.
00:55 Meet Chuck Webster MD
[02:52] His alphabet soup of degrees
[05:00] How does all that education overlap?
[05:57] He’s a Venn Diagram!
[06:22] He’s an octopus – he said so!
[07:27] Medical training by Disney?
[07:38] C-Suite education – are they onboard?
[09:48] Mind Mapping vs. Workflow
[11:31] How does workflow technology work?
[13:44] Interoperability in workflow process design
[15:34] Example of a workflow process
[16:45] Why would workflow matter to me, the patient?
[20:50] Workflow enabling seniors living at home
[23:50] What would this position be called?
[26:20] Opportunity for physicians to transition their knowledge
[29:09] Should digital innovation come from the medical side of the house?
[30:32] How often should a workflow process be re-evaluated?
[32:32] Are EHR vendors working with clients to improve workflow?
[35:10] Bringing non-healthcare vendors to healthcare
[39:38] Getting published
[40:05] FireTalk – the new Blab?
Social Media Tip: Sarah Bramblette – Spell your medical condition right
[42:55] Social Content Solutions – Ready-to-post content for healthcare
In this episode of Get Social Health my guest, Kathy Holoman and I discuss the art of technology marketing. Kathy is an exceptional storyteller who connects real-life business challenges with breakthrough technology solutions for Citrix Solutions for Healthcare. She started her career as a painter but transitioned to tech where she found her right brain perspective very helpful in translating left-brain concepts. Listen to our conversation or drop in at the time stamps below.
00:40 Meet Kathy Holoman, Citrix Solutions for Healthcare
[01:38] From painter to technology company
[02:40] Citrix location
[03:15] Citrix Solutions for Healthcare
[04:03] Security of data
[05:32] Evangelists & the team
[07:33] Deep skill set in marketing
[08:15] Where does Citrix come into the sales process?
[10:26] What do you do at Citrix?
11:51 What is Everyone Social?
[13:38] Do you have the freedom to publish without editing?
[14:52] Is Citrix using Video for promotion?
[15:35] Attending trade shows?
[17:00] Who is your target customer?
[17:46] CEO & C-Suite – Can you reach them via social media?
[19:45] Translation of Tech to Social Media
[21:24] Complicated messaging for a long-term sale
[21:24] How does the social media team plan content?
[24:18] Thought leadership
[24:36] How hard is it to present a technology that’s not visible?
[26:20] Is healthcare tech harder to communicate than other verticals?
[28:31] Using social media to open a door
[29:04] Art to relax – Home renovation and photography
[30:35] Race cars and technology
[31:48] Providing authentic content
33:43 Social Media Tip: Carol Bush – Advice to Nurses who want to blog
Find Kathy Holoman:
It’s not often I get to have a fellow healthcare marketing podcast host as a guest, primarily because there aren’t very many of us producing podcasts on healthcare and social media. That’s why I was excited to have Jared Johnson, founder of Ultera Digital and the host of “The Health IT Marketer Podcast” come on my podcast to “talk shop.” Before we got started talking about podcasts we had a lively discussion about reaching the first anniversary of his new entrepreneurial venture, Ultera Digital. Jared’s company provides digital marketing services to healthcare practices and hospitals.
In August of 2015 Jared launched the “Health IT Marketer Podcast” which focuses on the marketing trends that drive the technologies and information systems behind health care. Listen to our conversation or drop in at the time stamps below.
[00:41] Founding Ultera Digital
[02:12] Need experience outside healthcare
[04:15] No ulterior motives here!
05:00 Patient.Co – Josh Silver and Bird Blitch
[07:14] Patient user experience
[09:15] How do you onboard a client
[17:35] Iceburg Effect
[18:18] App development
[23:14] “Orcs and Storm Troopers on request”
[24:06] Loosen up healthcare!
26:52 David Harlow @HealthBlawg Don’t worry about social media
[31:19] Health IT Marketer Podcast
[32:44] Get Social Health and Health IT Not just EHR/EMR
[35:20] Jon Lin
37:10 Joe Pulizzi – Content Marketing Institute
[39:35] Learning opportunities
[40:10] Share your thoughts
[40:44] The Favorite Podcast list
[42:49] Future Blabs
44:55 Social Media Tip: Colin Hung
Visit our resources page for more valuable (and free!) resources on social media and digital health.