social media

Connect the Docs – Jared Johnson

March 16, 2017 Janet Kennedy Get Social Health, Podcast 0 Comments

Putting it all together – Connect the Docs

My guest today is fellow podcaster and healthcare marketer Jared Johnson.  You may recognize him from some of our Blab sessions in 2016 or from his podcast, “Health IT Marketer.”  He is currently on hiatus from that to work at the Phoenix Children’s Hospital as their Marketing Technology Manager.  How about that, both ‘Marketing’ and ‘Technology’ in the same title!  On top of all that, he authored a book called Connect the Docs, where he distilled the knowledge gained from his many podcast guests.  Listen while we talk about bridging the IT and marketing gap on Get Social Health.
You can find Jared’s podcast here:  http://healthitmarketer.podbean.com/

Listen to the podcast or drop in at the time stamps below:

Jared Johnson00:51  Introduction
01:32  Switching sides
03:33  Changes in healthcare marketing

07:00  Marketing “Technology” Manager…

10:27  Imma let you finish, but about getting out the right patient info…
14:08  Amazon “Lightning Dealer of the Day”
17:13  IT and marketing, or IT Marketing?
18:32  IT / Marketing counter culture
20:01  Integrating the two
23:08  Customer service, marketing, and IT unite!
26:15  Too much content?  
27:23  You wrote a book!
34:06  Two books in one
37:22  Spread the message with multiple formats
40:21  Forging the path for others to follow
42:27  Challenge to do more in 2017
43:27  End
44:12  Social Media Tip: Audun Utengen Symplur
45:02  Janet Kennedy – The Healthcare Writers Network

Podcast: Play in new window | Download

Mandi Bishop Disrupting Healthcare

January 18, 2017 Janet Kennedy Get Social Health, Podcast 00:44:18 0 Comments

Disrupting Healthcare

As the chief evangelist and co-founder of Aloha Health, my podcast guest Mandi Bishop is disrupting healthcare by making life actionable, helping healthcare systems make sense of the way invisible influences should shape personalized care plans, interventions, and engagements. She believes that patients must be partners in healthcare design and that there is no value-based care without recognizable value delivered to the very people healthcare exists to serve.

Prior to Aloha, Mandi led Dell Healthcare and Life Science’s Global Analytics Innovation and Consulting practice, driving solutions that touched the lives of over 100 million patients. In 2016, she was recognized as one of the “Most Powerful Women in Healthcare IT” by Health Data Management magazine. She was #1 on the crowdsourced #HIT100 list of top healthcare IT industry influencers, and #3 on Healthagen’s “Top 10 Healthcare Leaders to Follow on Twitter”. In 2015, she was included in Rock Health’s “State of Women in Healthcare” report as a “Role Model”.

She is @MandiBPro on Twitter, co-chair for nationwide HealthIMPACT Forum events, an advisory board member for the Society for Participatory Medicine and #STEMPrincess, a contributor to the American Journal of Accountable Care and Tincture, and co-host of the Managed Care podcast series.

Social media handles:

Aloha Health@MandiBPro (Twitter and Instagram)
@Aloha_Health (Twitter)
@Aloha.Health (Instagram)
LinkedIn
LinkedIn company page
Facebook page

Links we discussed:

Aloha Health website
Humana’s Bold Goal program
Health Data Management

Podcast: Play in new window | Download

Nurse Bullying Expert Renee Thompson

January 10, 2017 Janet Kennedy Get Social Health, Podcast 00:43:35 0 Comments

Are you a Nurse Bully? You might be surprised…

No one believes nurse bullying in the workplace happens until it happens to them.  Today’s guest is Renee Thompson, an expert in leadership and bullying prevention in the field of nursing.  We’ll discuss why bullying among nurses is so prevalent, why it’s part of the culture of nursing, and how to handle it both personally and on social media.  Join us, on Get Social Health.

Listen to our conversation or drop in at the time stamps below:

Nurse Bullying Expert01:03  Introduction: Renee Thompson, DNP, RN
01:44  Great Expectations
02:12  Nurse Bullying is a Thing?
04:23  Bad Bullying, Good Bedside?
06:03  It’s Every Organizations’ Problem
07:18  Bully [noun]:
10:03  Bullying and Self-Awareness
11:41  To Poke, or Not to Poke the Bear
13:41  Gender Dynamics In Nursing
15:29  Disproportional Reporting
16:09  Trickle Down Bullying
18:13  The C-Suite Life
19:54  Social Media Venting
22:33  No Posting While Punched In
25:24  We Want you to Post, But Don’t Post
27:01  Vague Won’t Cut It
29:05  So Besides Bullying…
32:33  One of Many Ways to Learn
33:34  Tips to Survive for Newbie Nurses
35:46  Up to Date All the Time
37:09  Shameless Plug
38:52  Professional Support
39:54  I’m Gonna Find Ya
40:26  Send Off
41:16  Tal Givoly Social Media Success Tip
Find Renee Thompson
RT Connections website

Podcast: Play in new window | Download

Capture Billing

Manny Oliverez – Online Marketing Tips

January 2, 2017 Janet Kennedy Get Social Health, Podcast 00:37:02 0 Comments

Promote your health care blog with these online marketing tips

You should know by now that I am dedicated to the idea of teaching and sharing. Today’s guest is Manny Oliverez, President of Capture Billing. He’s both a client and active social media user who has taught me a number of ways to promote healthcare online. I asked him about the specific things he did to promote his business and their universal application to online marketing. Find out why Manny suggests getting your collections under control can have a huge impact on your business on today’s Get Social Health podcast.

Listen to the podcast or drop in at the time stamps below:

01:22 Start
02:14 Capture Billing?
03:56 A Foundation of Money
04:54 Money from Patients of Insurance?
06:02 Money Mismanagement
06:48 About Your Clients
07:20 Affordable Collections
08:40 Quantified Collections
09:21 You Like This?
10:02 Charges v Earnings
10:24 Debunking for Patients
11:34 Pain to Cost Ratios
12:40 Growing Your Own Company
13:55 Where to Start
15:27 You Can Do It!
16:31 Marketing Discipline
17:01 About a Blog
19:06 What’s In a Blog?
19:33 Blog-a-Rhythm
20:37 One Thing Leads to Another
22:59 If You Build It Right, They Will Come
24:26 Social Media
27:15 A Hashtag for Every Occasion
27:59 Pinterest? Seriously?
31:16 Visual Content?
32:58 Need to Know
33:33 Enlisting
33:59 Healthcare Writer’s Network
34:53 End
35:14 Social Media Tip: @TheDocSmitty
35:43 Social Content Solutions by Get Social Health Academy

Podcast: Play in new window | Download

Why Doctors Should Be On Twitter

Twitter and the Scientific Method

November 8, 2016 Janet Kennedy Get Social Health, Podcast 00:45:38 0 Comments

One concern regarding social media that I hear from doctors, nurses, and administrators is the perceived lack of gravitas and sincerity such platforms can provide.  My guest today is Doctor Ed Mariano, professor of anesthesiology, perioperative and pain medicine at the Stanford University School of Medicine.  He is also the Associate Chief of Staff for Inpatient Surgical Services at Veterans Affairs Palo Alto Health Care System.  We’ll talk about Twitter and the scientific method, live tweeting at conferences and how best to get accurate, transparent information to patients.  I love healthcare providers that tweet, especially the ones that make the effort to encourage their colleagues to jump into social media.

Listen to the podcast or drop in at the time stamps below:

00:00 Introduction
00:50 Meet Ed Mariano, MD
02:27 Twitter making conversations happen
03:55 The Scientific Method & Twitter
05:37 Tools are necessary to manage Twitter content
08:24 Social media can be organized
10:00 “Why Doctors Should Be On Twitter”
12:35 Twitter Journal Clubs
16:22 Tweet Chats
20:22 Using Twitter to connect at a conference
21:31 Your “voice” will be heard in social media
22:55 Patient community in pain management
26:25 Spelling & social media searches
33:56 Social media and opiod epidemic
41:27 15th Annual ASRA Pain Management Conference
43:25 Free Course “Conference Success with Twitter”
44:28 Samantha Pierce “Get your leaders on social media”
44:58 I’d love to hear from you! [email protected]

More Links!

Philippines MissionEd Mariano, MD

Dr. Hatten’s My Knee Guide site  

Dr. Hatten on Twitter @MyKneeGuide 

Dr. Ankeet Udani on Twitter

Duke Medical Center Anesthesia Department Twitter 

American Society of Regional Anesthesia and Pain Medicine (ASRA)

 

Podcast: Play in new window | Download

The Social Check-up

Social Check-up for Pharma with Ogilvy Healthworld

November 1, 2016 Janet Kennedy Get Social Health, Podcast 0:40:30 0 Comments

Social Check-up for Pharma

In 2015 I interviewed Becky Canvin and Rick Evans of Ogilvy Healthworld about the state of Pharma and Social Media. The results reflected an industry that was cautious, risk-adverse and a little stiff. A lot has changed in the Pharma Social Media world with more Pharma companies embracing social media. In light of this growth in the use of social media, the team at Ogilvy Healthworld joined me for a conversation about what has changed and what additional factors they examined.

Joining my original guests, Becky and Rick are Philippa McClure, Sr. Account Manager with Ogilvy Healthworld and from Pulsar, Sameer (Sam) Shah.

Join our conversation and be sure to check out the report via the links below.

About the Social Check-up

The Social Check-up is a thought-leadership series, brought to you by Ogilvy Healthworld in partnership with Pulsar. Combining Ogilvy’s strategic expertise with Pulsar’s cutting edge data platform, The Social Check-up explores the latest trends in healthcare and pharmaceutical social media.

Ogilvy HealthworldAbout Ogilvy Healthworld

Ogilvy Healthworld is an expert health communications community. We build social strategies and programmes to change health behaviors; ultimately inspiring better health outcomes based on our strong scientific, social media and healthcare expertise.

About Pulsar

Pulsar’s software platform allows you to understand any audience, market, trend or conversation in great detail. An incredibly powerful tool that helps you solve a wide range of marketing challenges. Pulsar is available as a subscription to set up your own searches, or through our experienced team of researchers who can deliver the insights for you.

Podcast: Play in new window | Download