Spirituality Tweet Chat with Meredith Gould

Can a spirituality Tweet Chat really cover deep topics like spiritually, faith and religion? In part two of my conversation with Meredith Gould, we pick up our conversation with a discussion of Tweet Chats, particularly the Health and Spirituality Tweet Chat (@hlthsp). This Tweet Chat happens on the 3rd Tuesday of every month at 9:00 pm EST.Meredith Gould is well-known as a healthcare communications thought-leader. But many may not realize she is an author and has been published multiple times.

Meredith Gould is well-known as a healthcare communications thought-leader. But many may not realize she is an author and has been published multiple times about social media and communications use for churches. Her most recently published book is “Desperately Seeking Spirituality” which we discussed on Part I of our podcast interview.

Join me for the second half of our conversation as we discuss her new book “Desperately Seeking Spirituality” as well as social media, healthcare, and religion on Get Social Health. Follow the conversation or jump in at the time stamps below.

00:00 Introduction
00:45 #hlthsp Tweet Chat @ReckShow Regina Heater

03:51 Tracking the TweetChat – Yea for!
05:15 Who attends the chat?
05:48 What do you chat about?
06:13 How do you handle such “heavy” topics in Twitter?
08:55 “Winning a Tweet Chat”
09:42 Is there a similarity between Healthcare professionals and Priests/Ministers
13:02 The Pope is Tweeting, right?
15:11 It’s not about the why, it’s the who.
16:10 Social media or online digital network.
16:45 Kudos to Dr. Matthew Katz, @SubAtomicDoc
18:35 “Desperately Seeking Spirituality”
19:00 Book in the works: “Bridging the Gap: A Field Guide to Generations” (working title)
21:50 “My Wisdom, Your Energy. Let’s Change the World.”
22:40 Rick Evans, Ogilvy Worldwide, Match the conversation to the platform.

You can find Meredith Gould in…

Desperately Seeking Spirituality with Meredith Gould

One of healthcare’s strongest communications advocates is Meredith Gould. Author, instigator, and inspiration, she calls ‘em like she sees ‘em. As a member of the team at the Mayo Clinic Social Media Network, Meredith is a thought leader in using social media and communications to build communities, share ideas and push the envelope in online discussions. While well known in the healthcare community, Meredith also has a deep sociological appreciation for the individual’s personal search for spiritual truth and has authored 10 books on digital communications and spiritually.

In “Desperately Seeking Spirituality”, sacred spelunker and sociologist Meredith Gould combines practical wisdom with lived experience to explain why and when traditional practices don’t work for today’s seeker and then how to choose ones that will. In short, easy-to-read chapters and with characteristic wit, Gould provides counsel for reframing perception to discover the sacred in everyday life. This guide is for self-identified seekers who have tried some, many, or even all the classic spiritual practices and then given up on them when they stop working.

In “Desperately Seeking Spirituality”, Gould invites readers to embrace a broader definition of practice that shifts focus from doing to being. Meredith Gould, PhD, is a sociologist with well over a decade of hands-on experience with communications at all levels of church across denominations. She’s the author of nine books about faith and everyday life. Dr. Gould is the founder and lead moderator of the weekly ecumenical Twitter-based chat about church social media (#chsocm), founder and co-moderator of the monthly Health & Spirituality chat (#hlthsp), Platinum Fellow of the Mayo Clinic Social Media Network, and nationally known for her passionate advocacy of using online tools for ministry and to encourage practical spirituality.

Join me for the first part of a two-part conversation with Meredith Gould as we discuss her new book “Desperately Seeking Spirituality” as well as social media, healthcare, and religion on Get Social Health. Follow the conversation or jump in at the time stamps below.

Meredith Gould Book00:00 Introduction
00:49 Meet Meredith Gould
03:30 “How do you get away with talking about your faith?”
05:17 Proselytizing in Twitter
08:00 Sociologist’s perspective
10:01 Religion is a social institution
12:45 “Don’t get mad, get published”
13:06 “The Social Media Gospel”
14:30 What is Spirituality?
16:46 Religion can be really hard
18:56 “Doing” versus “Being”
20:15 Happy, upbeat words
22:28 Generosity and Curiosity
24:10 The right book at the right time
27:06 Social Media Tip: Dr. Bryan Vartabedian: Find a role model
26:07 A look-ahead.

You can find Meredith Gould in…


#NatCon16 Social Media Ambassadors

#NatCon16 is the Annual Conference of the National Council on Behavioral Health. For the second time, the conference will include invited Social Media Ambassadors to help share the story of #NatCon16 far and wide. I’m joined on the podcast by Communications team members Hannah Coen and Allie Siemianowski of the National Council on Behavioral Health to talk about why they developed the social media ambassador program and what they hope to achieve. Listen to our conversation originally recorded via Blab or drop in at the time stamps below.

00:00 Introduction to #NatCon16
NatCon1600:50 Meet Ali Siemianowski and Hannah Coen
02:00 National Council on Behavioral Health
02:30 Conference attendance ~ 5,000
03:15 Kudos on the NatCon’s social media presence
04:12 Social media track includes Dr. Kevin Pho @KevinMD
05:00 Social Media Ambassadors
05:51 Asking the “dumb” questions
06:43 Who are the other Social Media Ambassadors
07:23 Are there specific tracks?
08:59 Active in TweetChats as National Council? #StampOutStigma
09:40 How do you organize your TweetChats?
11:10 What are the social media activities during the conference?
12:23 Invasive social media
15:24 Janet’s first conference at Ceasars
16:45 Quiet interview place (for Janet?)
17:02 Will you have National press coverage?
17:29 How can conference attendees prepare to engage in social media?
18:48 Will you create a twitter list?
19:12 Sean Erreger, @StuckonSW & Dana Lewis #hcsm
20:40 Details on the conference
21:12 NO HEELS
22:06 Social Media Success Tip: Ahmanielle Hall, Yuma Medical Center “There are people to help you”

Conference website

Physician and Content Producer – Dr. Howard Luks

Content Drove 4 Million Website Visitors

Being early to social media and blogging has an advantage when you are a physician and a content producer. Orthopedic surgeon Dr. Howard Luks began writing his blog to answer questions from his patients. After years of producing content that addressed real patient concerns he now sees over 4 million visitors to his website annually. Dr. Luks is a social media early adopter and has tried most social media platforms some of which he has dropped after not getting the results he wanted. Aside from continuing his active blogging, Dr. Luks is now live-streaming content to his audience via Periscope. Listen in to my conversation with social media pioneer Dr. Howard Luks or drop in at the time stamps below.

00:00 Introduction
00:51 Meet Dr. Howard Luks, Orthopedic Surgeon
01:34 Evolution of Social Media
Howard Luks, Physician and content producer03:57 Medical Journals
04:50 Is it a problem that social media is slow in adoption?
05:26 Pioneers have led the way
06:34 Physicians as content providers
08:00 Communicating patient education – “one man show”
09:36 Online presence is your reputation
10:42 Reviews on ZocDoc
11:49 What do your colleagues think of social media?
12:20 What drew you to social media
14:32 Have you thought about writing a book?
15:27 Use of video
17:00 Live or recorded video?
18:28 Tracking questions and comments
19:14 Age of patients and social savvy
21:30 Involved in Startup community
23:40 mHealth & Digital Health
28:41 Is that a future you’re excited about?
29:49 #TweetChats #HIT
31:10 When are you live in Twitter?
31:48 Is it harder to have conversations in Twitter?
34:30 Social Media Tip: Dr. Bryan Vartabedian “Find a Social Media Mentor”

Howard Luk’s Social Media Profiles:

The Get Social Health Academy

Thank you for joining me for Get Social Health. As you may know, I recently launched the Get Social Health Academy, an online learning space for healthcare practitioners. If you handle social media for a physician’s or other healthcare practice, check out the website for courses that can help you achieve your goals in social media. The website is Get Social Health If you have any questions please reach out to me at[email protected] or in Twitter @GetSocialHealth. Thanks for listening.

Get Social Health Academy

Happy New Year! Welcome to 2016. I’m really happy we’ve reached 2016 for a number of reasons. 2015 was a year of a lot of work for me. I decided at about this time last year that I wanted to take the information I had been learning from the Get Social Health podcast and figure out a way to share that knowledge with the wider community. Introducing the Get Social Health Academy.

In particular, I was very interested in applying the lessons I learned from my podcast guests to helping the small healthcare practice. In speaking with my guests, one of the things I learned was how hard it was to get up to speed on social media once they decided to engage. I began to ask questions of other healthcare professionals, including my own physicians and asked them what they thought of social media. Many were still very focused on the day-to-day operations of their practices. However, they also recognized that social media was a force to be reckoned with.

As a career marketer, I have always been very engaged with local business owners. Through my work with Get Social Health, it became clear that physicians, health care professionals, allied health fields, and other professionals were really small businesses. The problem is they don’t have traditional business training and very little marketing expertise. If marketing were the same as it was 20 or even 10 years ago that might not be such a big problem because any number of people could help the healthcare practice market their businesses.

Unfortunately, with the rise of digital marketing, there’s a new set of skills and knowledge that are needed to successfully present any business, let alone a healthcare business, online. Just as I would never dream of giving medical advice, I recommend the same to healthcare providers when it comes to the nuances of digital and social media. Indeed, there’s so much to learn and to know that I don’t even try to know it all. What I do try to know is who to ask when I have a question.

social media for healthcareThe Get Social Health podcast has been an immeasurably valuable tool for me and I hope my listeners to learn new concepts in digital marketing, social media trends, and tactical ways to take advantage of all of this knowledge for the local practice or hospital.

To prepare for this podcast, I updated my spreadsheet of guests and categorized them because I assumed that I had an imbalance in the variety of content that I was presenting or at least not enough information in some of the areas I would really like to focus on in 2016. I was pleasantly surprised to discover that the podcast topics and guests were extremely well-balanced. If you’ve been a listener from the beginning or went back and listened to all of the previous episodes (and I only recommend you do so if you have a long plane ride so you can get some rest), you would hear a nice balance of subject matter.

When I started the podcast in June 2014 through the end of 2015 my guests fell into about six categories; physicians or nurses who are active in social media, entrepreneurs, digital strategists or medical futurists, agencies that specialize in healthcare clients, and very tactical programs on how to use specific social media platforms. That’s very similar to what I would like to present in 2016.

My goal for this year is to provide content in for subject areas. First, “The Big Picture”. These podcasts would feature guests who have their eye on the 20,000-foot level perspective of healthcare and/or social media. I’ll be inviting guests who are looking farther down the road than we might be. They could be innovators, entrepreneurs, digital strategists, physicians, or medical futurists. I’ll be asking them what they see in the future of healthcare and how social media may play a part. Now, in healthcare long-term might be the end of the year, or it could be farther down the road. We’re looking for new ideas, innovation, and disruption. It’s always good to take a look up from the grindstone every now and then and get a sense of where we’re headed.

The biggest objection I hear most frequently for healthcare providers entering social media is either lack of time or concern about violating HIPAA. The first is something that can be managed and I’ll be talking about that in just a moment. With regard to HIPAA compliance, it has more to do with education, training, and providing the tools necessary so the mystery of HIPAA is abated. Yes, we may be talking about some negative news regarding HIPAA compliance. And there are unfortunate things that happen every day that impact privacy laws and patient confidentiality. But when you consider the millions of patients who are seeking care every day, the actual HIPAA violations are relatively rare, therefore, we’ll be facing those discussions straight on and providing information so you can be forewarned and forearmed.

The next subject we’re going to cover is very tactical. I’ll make sure that we have a series of podcast guests who know and understand how to use social media in everyday use. Strategy is all well and good, and essential, however once the strategy is set the real challenge of social media is keeping up with the changes and making sure that the content you spend the time and to create or buy is effective. Our guests may represent ad agencies that work in the healthcare space, practicing physicians, nurses, or other health professionals or social media strategists managing current healthcare social media accounts.

Since I’m the podcast host I reserve the right to change my mind adding anything else I feel like and otherwise present content I think you’d be as interested in as much as I am. (I wouldn’t be a marketer if I didn’t have a disclaimer.) While I’m very honest about using the podcast to find guests to educate me I also want to provide you with great discussions and interesting educational opportunities. Therefore, I need to hear from you. Please reach out to me at [email protected] or visit my website where you can send me a contact form or even leave an audio message via the speakpipe app on the right side of the home page.

To give you a flavor of what’s coming up in 2016 I’ve gone back to some previous podcast interviews and pulled out a few selections. In addition, I’ve been taking social media tips from conferences podcast guests and social media get-togethers and will also present some of those in this episode.

I also encourage you to visit the website to review the show notes for every episode. My guests would be happy if you would follow them in their social media profiles or connect via LinkedIn. Just tell them I sent you. So without any further ado let’s get some great healthcare social media advice from the guests on Get Social Health.

My guests on this podcast are:

So, there you have it. A little sample of what 2016 has in store for you. We’re going to focus on the big picture, marketing and social media strategy, content for your social media sites, blogging, and the tactical execution of social media. Plus a few treats thrown in.

Get Social Health Academy
At the beginning of the podcast, I mentioned that 2015 was a year of hard work. And I’ll admit it, it wasn’t easy. But I will admit it actually was fun. What I created in 2015 was a new platform called the Get Social Health Academy. During 2015, I learned a lot of new things myself. I learned about website development, online learning programs, how to develop online courses, photography, videography, editing, and much more in order to create an online learning platform. The Get Social Health Academy is a series of online courses in social media for healthcare specifically designed to help the small healthcare practice or healthcare professional who wants to get up to speed in social media. I’ve been delivering webinars and workshops for a number of years and through that experience created five courses of core content for social media in healthcare.

In addition, I’ll be launching a new course every month in 2016 that will go deeper into some of these general topics. I could talk all day about these subjects, however, that’s not what you’re here for so I just invite you to visit and take a look around. I also invite you to contact me if you have any questions or have specific subjects that you’d like me to cover in future courses.

I would also like to mention that the courses have been designed for individuals or for Healthcare Associations or advertising agencies to use as member or client education. If you’d like information on how to become an affiliate of Get Social Health Academy or to purchase the courses in bulk I’d love to hear from you.

I can’t thank you enough for listening to the podcast, tweeting out the episode information, commenting or sharing in LinkedIn and all the other ways that you have shown support for the podcast. I look forward to bringing you a lot more interesting and informative and engaging conversations in 2016.

Authentic Storytelling with Christoph Trappe

Christoph Trappe is a content marketer who has spoken worldwide on the topic. What he wants you to think about is being “authentic” to communicate your organization’s mission. In our conversation on Get Social Health we discuss the importance of building your brand with smart, consistent content (that does not have to be exclusively yours). Christoph offers some excellent advice on the timing and longevity of posts plus how to re-purpose blog content to give posts more exposure. We also discussed the launch of his new book, “Get Real: Telling Authentic Stories for Long-Term Success.” Listen to our conversation or drop in at the time-stamps below.

00:00 Introduction
00:41 An unrealized sports reporter
03:30 MedTouch
04:21 Storytelling across industries
07:08 Content consulting – where does MedTouch come into play? “Silos are only good on farms”
10:18 Published his Book “Get Real: Telling Authentic Stories for Long-Term Success
11:20 How many ways can you re-purpose content?
13:30 Scheduling and longevity of content
Get Real: Telling Authentic Stories for Long-Term Success14:00 Follow 60/30/10 Rule (60% sharing, 30% Responding/Re-Tweeting, 10% Linking to your blog)
13 day interval
16:50 Being popular drives more placement
19:35 Tweet Chats: #hcsm content marketing
20:05 Have you been a guest as a Tweet Chat Q&A?
21:23 Periscope & Facebook Live
24:58 How can healthcare use Periscope
26:55 Managing Periscope & Blab with trifocals
29:14 Alternate format:
29:35 What do you mean by “Authentic”?
32:31 Authentic storytelling is not always positive
35:58 Everyone has stories to tell
36:35 How do you engage with 45,000 followers in Twitter?
38:55 Social Media Tip: Dr. Jeff Livingston “Be authentic”
You’re invited to the Healthcare Podcasters weekly Blab

Christoph Trappe’s online presence

I really appreciate your listening to Get Social Health.
If you are looking for more conversations about healthcare, marketing, social media and communications, I invite you to visit the Get Social Health website and click on the “Live” tab for an archive of the Healthcare Podcasters Blab.
Even better, join us live at noon EST on Mondays for a new conversation. I’m joined as host by Joe Lavelle of the IntrepidNOW Healthcare podcast, Todd Eury of the Pharmacy Podcast and Jared Johnson of the Health IT Marketer Podcast.
I’d also love suggestions for topics or podcast guests so please reach out via social media –
in Twitter @GetSocialHealth or email me at [email protected].