Month: May 2016

Perfectly Afflicted – Singer Chris Hendricks

Founder of Perfectly Afflicted, singer Chris Hendricks discovered he had Cerebral Palsy when he was four years old, at the same time Chris discovered his fascination and love for music. Having a health condition that will be with you for your whole life can either define you or inspire you. Chris Hendricks chose inspiration. He is a singer, songwriter, personal coach and the co-founder of a business. PerfectlyAfflicted.com is a company that focuses on reducing teen suicide through motivational speaking and positive fundraising.

I know you will be as inspired as I was hearing Chris. Listen to his interview or drop in on the time stamps below on Get Social Health.

00:00 Introduction
CastleWild00:52 Meet Chris Hendricks
01:30 Cerebral Palsy and music
03:25 How does CP impact you?
03:54 Singing starting at 4 years old
05:34 What was it like having CP?
08:30 Self-Fulfilling prophecy
10:00 Did you ever consider suicide?
11:40 Has music made you what you are today?
14:26 How did the music career go down with the family?
16:18 Pushed out of the nest
16:58 Perfectly Afflicted – Impacting Teen Suicide – Hope Line
18:35 Fundraising through empowerment T-Shirts
20:13 What are the school programs like?
22:14 Facing hundreds in a school assembly
24:55 Saving one life – an impactful story
26:45 “Join the Movement – Save a Life”
27:50 CastleWild Band with Andre Dimuzio
31:05 Empowerment coach and motivational business speaker
33:25 Social Media Tip: Nicole Burdette “Limit Tweeting your booth number”
34:06 Social Content Solutions: Ready to post content for healthcare practices.

Castle WildFind out more about Chris Hendricks and his work and music:

Perfectly Afflicted

HopeLine website

CastleWild

Suicide Prevention Through Inspiration

Meet Greg Van Borssum and Joe Williams. They don’t just talk about suicide prevention, they live it. Every day.

In March of 2016, I had the opportunity to serve as a Social Media Ambassador for the National Council on Behavioral Health at their annual conference. NatCon16 brought together almost 5,000 mental and behavioral health specialists for dozens of talks, presentations, poster displays and, most importantly, the chance to connect. As a Social Media Ambassador, my job was to capture my unique perspective on the event and share it via social media. As I wandered through the exhibition halls I met dozens of software companies, pharma representatives, educational training firms and workplace wellness programs.

Suicide Prevention through InspirationTurning down an aisle I heard voices with “not from around here” accents belonging to Australians Greg Van Borssum and Joe Williams. When you meet Greg and Joe it’s easy to make a false assumption. What you see are strong, chipper, intelligent men who were successful professional athletes. What you don’t see is their struggle with mental illness and suicidal thoughts.  Being at #NatCon16 gave them the opportunity to take their suicide prevention through inspiration message to a larger audience.

This podcast episode took place in the Exhibition Hall of NatCon16, a very lively space with lots of great conversations happening all around us. Our interview competes with a bit of background noise but both Greg and Joe were very eloquent in their thoughts so I’m sure you would mind a bit of hubbub.

To learn more about Greg’s work, click on his sites below:

The Enemy WithinTo learn more about Joe’s work, click on his sites below:

To learn more about The Ripple Effect Film, click on the sites below:

 

Social Content Solutions for Healthcare with Dr. Mike Sevilla

On this podcast, I found myself answering questions about Social Content Solutions for Healthcare with Dr. Mike Sevilla. One of my early podcast guests, Mike Sevilla, is a dedicated Family Practice Physician, and social media early adopter. We talked about our convention travels, have a debate about SnapChat and explore the challenges of social media for the small healthcare practice. Mike was interested in learning more about the Get Social Health Academy, the monthly subscription service Social Content Solutions and the Membership site scheduled to launch early this summer. Give a listen to the podcast or drop in at the timestamps below.

The Interview

00:00 Introduction
01:08 Welcome back Dr. Mike Sevilla
01:50 Where have you been traveling?
03:56 SnapChat
MikeSevillaAtMay2016ConferenceAAFP-207:16 Building a network for each platform
09:39 First the “selfie” next the Video channel
10:26 Social Media Marketing World
11:30 Blab CEO shout out to Mike & Janet for the Mayo Blab
13:44 Social Media is a force to be reckoned with
14:01 Have vetted sources for health information
16:35: Dr. Wendy Sue Swanson
17:05 Dr. Jeff Livingston @MacarthurGYN
18:02 Serving Salem, Ohio as an active Family Practice Physician
19:55 “Let’s Do This America”
20:56 Helping the small practice physician
22:18 Get Social Health Academy courses created to support small healthcare practices
25:11 Reputation is very important
27:30 Seek help where needed: Social Content Solutions
29:47 What kind of sources are you using?
30:30 “Janet Kennedy Day”!
31:00 How to use event calendars to generate blog ideas.
33:17 How can a practice find the time to do social media
34:30 Custom content with Carol Bush of The Social Nurse
35:00 Social Content Solutions pricing
37:31 New website: GetSocialHealthAcademy.com
38:13 Member site launching June 2016
39:34 Mayo Clinic Social Media Network
40:27 Marketing plan? Affiliates are primary sales channel
Mary Pat Whaley, Barbara Phillips, Jean Eaton, Carol Bush, NCMS
43:02 Thanks for the support, Mike!
43:30 Independent practices need support
46:332 Social Medi Tip: Stacy Goebel, Customer Engagement & Social Marketing at StudioNorth “Tell a Story”

Dental Digital Marketing Tips

We haven talked about dental digital marketing in a long time so I reached out to Heather King, Social Media Director at Infinity Dental WebHeather manages everything digital from strategy to social media execution. I promised at the beginning of the year I would bring more small practice marketing experts to the podcast. Heather was full of great tips and suggestions and we had an enjoyable conversation. Listen to our conversation or drop in at the time stamps below:

00:00 Introduction
01:15 Meet Heather King, Social Media Director, Infinity Dental Web
02:00 Dentists “get” marketing
03:20 Dentists tend to be “social IRL”
04:02 Dr. David Hall, Founder of Infinity Dental Web
05:20 Tech savvy healthcare entrepreneurs
Infinity Dental Web07:00 Mobile friendly websites
09:00 What happened to m.website addresses?
09:28 Hard-coded websites send an “outdated” image
10:00 Are you proud of your website?
11:01 What does a high-converting website have?
12:40 How often should a dental practice be blogging?
14:27 Not every post has to be clinical
15:21 Sharing an “inside look” into the practice is interesting
17:55 Dental practices are more informal in social media

The Zombie Apocalypse

20:00 Patients in social media
21:43 HIPAA and patient posted photos
22:55 What platforms are dentists using?
24:55 Using video (Shoutout to Dr. Isaac Porter)
27:00 Facebook Live – with video tips!
28:48 Advice for social media
29:50 Don’t post cartoons. Watch for copyrighted material.
30:40 Social Media Tip: Jared Johnson of the Health IT Marketer Podcast – Share the social love
31:15 Social Content Solutions – Social Media content for the small healthcare practice. A new program from Get Social Health Academy.

Grab Heather’s Video tips! 7 Tips For Social Media Videos 85×11

Find Heather:

Pediatrician and Podcaster @SeattleMamaDoc

What fun to celebrate my 100th episode with pediatrician and podcaster, Dr. Wendy Sue Swanson a.k.a. @SeattleMamaDoc in Twitter! I should say “almost” podcaster. At the time of this episode release the podcast is about two weeks away from launching. We have a fun conversation about podcasting (surprise!) and the kind of information and guests Wendy Sue plans to have on her show. We also discuss her work at Seattle Children’s Hospital and the fact that she stills sees patients one day a week!

In honor of my 100th episode I have a couple of podcasting friends and former guests share a greeting  (Thanks, Dr. Mike Sevilla and Joe LaValle).

I also announced he launch of “Social Content Solutions” – a monthly social media content service providing content calendars, blog templates, social media news, and over 25 social media posts to fill a month-long calendar for a healthcare practice.  For more details or to order go to http://www.getsocialhealthacademy.com/social-content-solutions.

Listen in to my conversation with Dr. Wendy Sue Swanson or drop in at the time stamps below.

00:00 100 Episodes!
01:14 Joe LaVelle Intrepid Now
01:30 Dr. Mike Sevilla
Wendy Sue Swanson 2-101:51 Introduction
02:40 Meet Dr. Wendy Sue Swanson @SeattleMamaDoc
03:22 She’s a Podcaster!
04:18 Growth of healthcare podcasts
05:27 Get the audience hooked on podcasts
07:23 Sleep! Everyone needs it
11:12 Was that a sneak preview of your podcast?
12:11 Segmenting podcast content?
14:08 Controversial topics are OK
15:35 What happens if you leave Seattle? Support from Seattle Children’s
16:30 It’s a podcast AND a blog
18:46 Any social platform you haven’t tried?
21:46 Managing the overwhelm
25:35 Transgender bathroom debates in the Carolinas
26:38 Soapbox, Silent Listeners, and misinformation?
29:23 Are you seeing patients?
30:43 Variety in your work week
31:22 Counseling about social media as a pediatrician
34:36 Invitation to join the Healthcare Podcasters in Blab
35:00 Seattle Mama Doc Podcast
36:14 Introducing “Social Content Solutions”

Find Dr. Wendy Sue Swanson: