Janet Kennedy

Dental Digital Marketing Tips

May 10, 2016 Janet Kennedy 00:32:42 0 Comments

We haven talked about dental digital marketing in a long time so I reached out to Heather King, Social Media Director at Infinity Dental Web. Heather manages everything digital from strategy to social media execution. I promised at the beginning of the year I would bring more small practice marketing experts to the podcast. Heather was full of great tips and suggestions and we had an enjoyable conversation. Listen to our conversation or drop in at the time stamps below:

00:00 Introduction
01:15 Meet Heather King, Social Media Director, Infinity Dental Web
02:00 Dentists “get” marketing
03:20 Dentists tend to be “social IRL”
04:02 Dr. David Hall, Founder of Infinity Dental Web
05:20 Tech savvy healthcare entrepreneurs
07:00 Mobile friendly websites
09:00 What happened to m.website addresses?
09:28 Hard-coded websites send an “outdated” image
10:00 Are you proud of your website?
11:01 What does a high-converting website have?
12:40 How often should a dental practice be blogging?
14:27 Not every post has to be clinical
15:21 Sharing an “inside look” into the practice is interesting
17:55 Dental practices are more informal in social media

The Zombie Apocalypse

20:00 Patients in social media
21:43 HIPAA and patient posted photos
22:55 What platforms are dentists using?
24:55 Using video (Shoutout to Dr. Isaac Porter)
27:00 Facebook Live – with video tips!
28:48 Advice for social media
29:50 Don’t post cartoons. Watch for copyrighted material.
30:40 Social Media Tip: Jared Johnson of the Health IT Marketer Podcast – Share the social love
31:15 Social Content Solutions – Social Media content for the small healthcare practice. A new program from Get Social Health Academy.

Grab Heather’s Video tips! 7 Tips For Social Media Videos 85×11

Find Heather:

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Pediatrician and Podcaster @SeattleMamaDoc

May 5, 2016 Janet Kennedy 00:37:37 0 Comments

What fun to celebrate my 100th episode with pediatrician and podcaster, Dr. Wendy Sue Swanson a.k.a. @SeattleMamaDoc in Twitter! I should say “almost” podcaster. At the time of this episode release the podcast is about two weeks away from launching. We have a fun conversation about podcasting (surprise!) and the kind of information and guests Wendy Sue plans to have on her show. We also discuss her work at Seattle Children’s Hospital and the fact that she stills sees patients one day a week!

In honor of my 100th episode I have a couple of podcasting friends and former guests share a greeting (Thanks, Dr. Mike Sevilla and Joe LaValle).

I also announced he launch of “Social Content Solutions” – a monthly social media content service providing content calendars, blog templates, social media news, and over 25 social media posts to fill a month-long calendar for a healthcare practice. For more details or to order go to http://www.getsocialhealthacademy.com/social-content-solutions.

Listen in to my conversation with Dr. Wendy Sue Swanson or drop in at the time stamps below.

00:00 100 Episodes!
01:14 Joe LaVelle Intrepid Now
01:30 Dr. Mike Sevilla
Wendy Sue Swanson 2-1 01:51 Introduction
02:40 Meet Dr. Wendy Sue Swanson @SeattleMamaDoc
03:22 She’s a Podcaster!
04:18 Growth of healthcare podcasts
05:27 Get the audience hooked on podcasts
07:23 Sleep! Everyone needs it
11:12 Was that a sneak preview of your podcast?
12:11 Segmenting podcast content?
14:08 Controversial topics are OK
15:35 What happens if you leave Seattle? Support from Seattle Children’s
16:30 It’s a podcast AND a blog
18:46 Any social platform you haven’t tried?
21:46 Managing the overwhelm
25:35 Transgender bathroom debates in the Carolinas
26:38 Soapbox, Silent Listeners, and misinformation?
29:23 Are you seeing patients?
30:43 Variety in your work week
31:22 Counseling about social media as a pediatrician
34:36 Invitation to join the Healthcare Podcasters in Blab
35:00 Seattle Mama Doc Podcast
36:14 Introducing “Social Content Solutions”

Find Dr. Wendy Sue Swanson:

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StoryDriven: Documentary Story Telling

April 26, 2016 Janet Kennedy 00:39:46 0 Comments

Nathan Clendenin is the Founder of StoryDriven, an Emmy Award-winning creator of videos that tell stories. StoryDriven works with clients in healthcare, scientific research, education, entrepreneurial space, nonprofits and more. Today we’re talking about using documentary-style storytelling for healthcare. Listen to the podcast or drop in at the time stamps below.

00:00 Introduction
00:45 Meet Nathan Clendenin – StoryDriven
01:21 He’s got an Emmy!
01:36 Mr. Peabody’s Wayback Machine
02:00 Studying AIDS, Poverty & Faith in South Africa
02:51 Twitter and Cats (Pippy & Champ) – of course!
03:37 Using cats to ease the learning curve
04:15 Twitter is not business only: Shout out to @LilyPad
04:57 It’s not about you
05:20 Video skills – broke with a baby on the way
06:47 Awesome sales pitch! “Real Doctors – Real People”
07:53 A 360-degree view of the physician
10:00 How was this video used?

11:15 StoryDriven is founded
12:25 How do you get real people to “relax”
14:47 “Physician – Heal Thyself!”
16:45 Story Renaissance
20:15 Storyboarding a diagnostic odyssey
22:50 Complex health stories
24:30 What is unique about telling a healthcare story
25:25 HIPAA Tip from Nathan
26:56 Release forms are your friend
27:07 Logistics of working with Doctors
28:30 “Talk nerdy to me” – TED Talk
29:50 Everyone needs to learn to communicate via video
31:59 “Black Men in White Coats”
34:19 Advice for video storytelling
37:15 Stories of triumph
37:41 Todd Eury, Pharmacy Podcast “Try an online search in Twitter

Find Nathan Clendenin or StoryDriven

Announcing “Social Content Solutions” and the launch of the Get Social Health Academy Membership Site

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The Art of Technology Marketing

April 19, 2016 Janet Kennedy 00:35:28 0 Comments

In this episode of Get Social Health my guest, Kathy Holoman and I discuss the art of technology marketing. Kathy is an exceptional storyteller who connects real-life business challenges with breakthrough technology solutions for Citrix Solutions for Healthcare. She started her career as a painter but transitioned to tech where she found her right brain perspective very helpful in translating left-brain concepts. Listen to our conversation or drop in at the time stamps below.

00:00 Introduction
00:40 Meet Kathy Holoman, Citrix Solutions for Healthcare
01:38 From painter to technology company
02:40 Citrix location
03:15 Citrix Solutions for Healthcare
04:03 Security of data
05:32 Evangelists & the team
07:33 Deep skill set in marketing
08:15 Where does Citrix come into the sales process?
10:26 What do you do at Citrix?
11:51 What is Everyone Social?
13:38 Do you have the freedom to publish without editing?
14:52 Is Citrix using Video for promotion?
15:35 Attending trade shows?
17:00 Who is your target customer?
17:46 CEO & C-Suite – Can you reach them via social media?
19:45 Translation of Tech to Social Media
21:24 Complicated messaging for a long-term sale
21:24 How does the social media team plan content?
24:18 Thought leadership
24:36 How hard is it to present a technology that’s not visible?
26:20 Is healthcare tech harder to communicate than other verticals?
28:31 Using social media to open a door
29:04 Art to relax – Home renovation and photography
30:35 Race cars and technology
31:48 Providing authentic content
33:43 Social Media Tip: Carol Bush – Advice to Nurses who want to blog

Find Kathy Holoman:

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Pharmacists and the Patient Experience

April 12, 2016 Janet Kennedy 00:46:33 0 Comments

Todd Eury is the host of the Pharmacy Podcast and wants to enable conversations about pharmacists and the patient experience through his podcast and website. He is also the 4th Musketeer of the Healthcare Podcasters – a team that brings you a weekly healthcare Blab every Monday at noon EST. Todd has brought together multiple voices and conversations about the business of running a pharmacy and serving their patient communities. It was a great pleasure having him as a guest on Get Social Health and learning about his business and his exciting plans to bring even more voices to The Pharmacy Podcast. Tune in or drop in at the time stamps below:

Todd Eury is the host of the Pharmacy Podcast 00:00 Introduction
00:50 Entering the pharmacy space
03:58 The launch of the podcast
05:16 Podcast numbers, Partnering with Pharmacy Times
06:49 How to name a podcast episode
08:12 Podcast Hosts
10:28 Podcast Tech
12:00 Don’t let the tech stop you from Podcasting
13:25 How often are you publishing?
14:16 Independant Pharmacies
16:55 CVS & Tobacco ban
18:29 Are Pharmacists in social media
24:57 E-Proscribing
28:53 Sally Okun and Patients Like Me
31:48 Patients and social media
35:21 How does The Pharmacy Podcast make money
36:39 Consulting – WellMed Rx
37:46 Ritesh Patel – Ogilvy CommonHealth Worldwide
39:40 Pharmacists – important point of contact
45:31 Social Media Tip: Erin Wold – Be a real Person

Co-Hosts of the Pharmacy Podcast Show — http://pharmacypodcast.com/about/

Government Affairs Strategist – Ron Lanton III, Esq.
Blair Green Thielemier, PharmD
Erin L. Albert, MBA, PharmD, JD
Alex Barker, PharmD

Find Todd Eury:

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Pharma Social Media with Ritesh Patel

April 5, 2016 Janet Kennedy 0:46:42 0 Comments

Today we’re talking about Pharma Social Media with Ritesh Patel, EVP and Chief Digital Officer of Ogilvy CommonHealth Worldwide. During our conversation we discussed handling a PR crisis, being a digital evangelist and getting the C-Suite on board with social media. Listen to our conversation or drop in at the time stamps below.

00:00 Introduction
00:55 Meet Ritesh Patel
01:55 David Ogilvy & Ogilvy CommonHealth Worldwide
04:15 What kind of health are you serving?
05:45 Do you have a group that specializes in Crisis Management?
06:38 Industry response to bad PR
08:58 Hard to “put the brakes on”
10:11 Can you BE a digital evangelist in pharma?
13:31 Patients need information and Fair balance
15:58 COPD Foundation – Is pharma focusing on disease states?
19:00 Mayo Clinic – Must educate because so much information is bad
21:02 Patient communities
23:33 Are you doing more client work in open or closed communities?
25:15 Storyvine for telling patient stories
25:55 Why would a patient give a pharma testimonial?
28:00 How does the app get paid for?
29:16 Are you evangelizing to the C-Suite?
30:58 Is it “They don’t get it” or “They are afraid of it”?
32:09 Are digital budgets growing?
33:48 What about other health verticals? Are they using social media?
35:27 Are you doing work in health startups?
36:14 Are all the Ogilvy Health employees wearing wearables?
36:54 If you could wave a magic wand, what would you change?
40:41 Patient centricity model
42:19 Is the FDA active in social media?
44:41 Social Media Tip: Carol Bush, RN – Tip for Nurse Bloggers