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Live Tweeting a Heart Transplant

March 10, 2015 Janet Kennedy 0:32:30 2 Comments

Baylor Scott White Health in Dallas, Texas is a hospital with a strong specialty in transplant surgery. To bring attention to the need for organ donation, Digital Communications and Social Media Director Ashley Howland organized the a Twitter first; the Live tweeting of a live heart transplant. Garnering over a million social media impressions and 20,000 followers during the event was of secondary importance to the successful surgery, appreciation and support for the donor’s family and a new surge in organ donor signups. Hear the details in our interview or follow the time stamps below.

00:00 Intro
00:45 Why did you live Tweet a transplant?
02:30 Need for Organ donors
02:55 Short waitlist for heart transplants
03:30 No budget
04:00 Schedules Surgery live Tweeting: Kidney Transplat & Brain Surgery
05:36 Project management a key
05:50 Were Tweets Live or scheduled?
06:50 Need for disclaimers and explanation tweets
08:50 Interviewed potential patient was in need
10:50 Transplant is the last resort
12:00 Honoring the donor
12:50 SW Transplant Alliance & Donate Life Texas
14:30 Who was in the operating room?
15:30 Media coverage
15:52 Timing of event
18:38 Testing Twitter & Tweet Stats
20:35 Hashtags: #GoJane #ImADonor
21:20 Extending the reach
24:38 National coverage?
24:55 Any negative feedback?
25:45 Hearing a donor’s heart beat
28:37 Will you do it again?
29:25 Live Tweet for Education
31:32 Social Media Tip: Reed Smith “Learn a new skill”

Visit our resources page for more valuable (and free!) resources on social media and digital health.

Ashley’s Twitter Handle

Ahsley Howland on LinkedIn

Baylor Scot White Health on Twitter and Facebook

“Scrubbing In” Blog

Video: “The First Ever Live Tweet of a Heart Transplant”

News Release

Hashtags from the event: #HeartTXLive #GoJane #ImADonor

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Digital Health Mini-MBA: Reed Smith

March 3, 2015 Janet Kennedy 00:36:40 1 Comment

Reed Smith is a leader in digital marketing for healthcare having been a Hospital Association Marketing Director, a Platinum Fellow in the Mayo Clinic Social Media Health Network and on the Health committee for the SxSW festival. Through his work he realized that other healthcare marketing professionals wanted an opportunity to get an immerse experience in digital marketing to bring their skill set up to date. As a result, he founded the Social Health Institute and one of their first projects is the Digital Health Mini-MBA Certificate program. Developed in partnership with Clemson University the program launches in May 2015 and applications to attend are being accepted now.

Reed Smith, Mayo Clinics Platinum Fellow

Listen in to our conversation or jump in at the time stamps below.

00:00 Introduction
00:50 Meet Reed Smith
03:55 Baylor, Smith & White Healthcare LIVE Tweet a heart transplant
06:05 #HCMKTG – Tweet chat founded by Reed Smith
07:57 Gray Digital Group
09:30 Social Health Institute founds Mini-MBA Certificate program with Clemson University
12:50 Co-Founder Bobby Rettew
14:35 Mayo Clinic lecturers Lee Aase & Dr. Ferris Timimi
17:45 Prerequisites to participate
19:18 SxSW
22:13 Startup mentality vs Healthcare entrenchment
25:50 Small/community hospitals: How do they manage social media?
28:38 How do you advise: 20,000 ft level or daily management?
31:03 Recommend Facebook ads?
33:05 How to connect with Reed Smith
35:05 Social Media Tip: Jason Papagan “Keep your social media social.”

Visit our resources page for more valuable (and free!) resources on social media and digital health.

Clemson News Release

SXSW Med-Tech program

Clemson Mini-MBD Certificate

Reed Smith: Social Health Institute

Twitter: @ReedSmith

Reed Smith on LinkedIn

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Humanizing Your Brand – UNC Healthcare

February 24, 2015 Janet Kennedy 00:50:18 1 Comment

Jason Papagan is well-known in the healthcare marketing field as the Digital Marketing Director for the UNC Healthcare System. For those that know him, they know he is a real “free-spirit.” If you don’t know Jason, get ready for a spirited and fun conversation about humanizing your brand, managing multiple hospitals and being “in the moment” in social media. We chatted longer than usual so drop in the conversation by following the time stamp of our conversation below:

00:00 Introduction
00:45 Meet Jason Papagan
01:50 UNC Healthcare & REX Healthcare
04:23 He’s a free spirit
05:20 What has changed in digital marketing?
07:07 Shopping center brand transitions
08:20 How many hospitals in UNC Healthcare system?
09:58 Does marketing operate independantly at hospitals?
11:40 What DO you do for a living?
12:50 How far ahead to you plan your strategy?
15:40 UNC/REX Social Media Top 10 in Axial/Becker’s List
17:50 Daily management of social media
19:50 Rogue websites strike again! Chris Boyer
23:37 Facebook changes impact engagement
27:45 Platform changes are a constant factor
29:50 Better late than never?
34:02 Marketing vs. digital budgets
37:00 “Humanizing your brand”: Push marketing vs. engagement
40:50 Analytics
43:35 Responding “in the moment”
49:30 Social Media Tip: Josie Salzman “Keep your eyes and ears open”

Visit our resources page for more valuable (and free!) resources on social media and digital health.

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The Yoga Nurse Annette Tersigni

February 17, 2015 Janet Kennedy 00:35:59 0 Comments

It’s not often you’ll hear the expression “I felt a calling” when someone tells you why they became a medical practitioner. In the case of Annette Tersigni, it happened when she was in a yoga class for health professionals. After participating in a class with stressed out, overworked nurses, she realized she needed to share her knowledge of yoga with them – by becoming a nurse herself. At age 48 she attended nursing school and in 2005 launched The Yoga Nurse program.

What is Yoga Nursing? Yoga Nursing® is a new brand, trend & movement in health care, nursing and yoga created by Annette Tersigni, holistic RN, stress relief, back safety expert and medical yoga therapist. Yoga Nursing unites the ancient wisdom of yoga with the modern science of nursing. Its mission is to train and create a global army of modern nightingales, yoga nurses, who will learn and teach the Yoga Nursing Sacred Remedy— in order to enlighten the ailing health care system and relieve stress, anxiety, pain and suffering for both nurses and their patients.

Listen in to the conversation or jump into the conversation at the time stamps below.

00:00 Introduction
00:40 Meet Annette Tersigni
01:08 Yoga, Yoga, Yoga
02:15 A Calling for Yoga Nursing
02:45 5,000 year of yoga
04:10 (we really did mention Yoda!)
04:32 Taking a class from Deepak Chopra
05:19 Which came first – the Yoga or the Nursing?
06:50 The marriage of yoga & nursing
08:45 Taught 5,000 sessions
09:28 Foot behind head is not required
10:25 What is Yoga Nursing like in the clinical setting?
13:20 Duke Cardiologist – Dr. Mitchell Krucoff TEDxRTP Speaker & the Sri Sathya Sai Institute of Higher Medical Sciences
15:09 Energy in the room
17:10 A movement whose time has come
20:20 Evangelizing Yoga Nursing
22:25 Approved by AANC
24:50 Carry on plan?
26:30 “The Yoda of Yoga Nursing”
28:00 When should Yoga be used?
32:00 “Quantified Self” – Dr. Bertalan Meskó & Yoga. Are they compatible?
35:00 Social Media Tip: Jackie Ryder, “Good Content drives action”

The Yoga Nurse Twitter

Annette Tersigni’s LinkedIn page

The Yoga Nurse Website

The Yoga Nurse Facebook page

Visit our resources page for more valuable (and free!) resources on social media and digital health.

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Ice Hockey and Healthcare Partnerships – Katrina Doell

February 10, 2015 Janet Kennedy 00:30:03 0 Comments

Professional sports sponsorships have long been a part of healthcare marketing – but are those partnerships being maximized? Katrina Doell of North Shore LIJ Health System walks us through the process on Get Social Health. They teamed up with the New York Rangers ice hockey team and player Marty St. Louis to create a “Be a Heart Healthy VIP” initiative to educate and inform about heart disease. Listen in to the conversation or jump into the conversation at the time stamps below.

00:00 Introduction
00:45 Ice Hockey Partnership with the New York Rangers
01:30 Martin St. Louis
03:55 #1 Killer of Americans
05:00 Be a Heart Healthy MVP
05:50 Healthcare and sports is a natural relationship
07:00 Carolina Hurricanes & Kids ‘N Community Foundation
08:58 Sports & Health a natural Partnership
10:25 What should be in a sponsorship agreement?
14:00 Sports Loyalty and family
15:35 Other types of sports agreements
17:00 Partnerships through the foundation
15:38 Metrics
23:20 North Shore LIJ & Lenox Hill Hospital team
25:35 Smith, Rich & Tart – Dentists for Carolina Hurricanes
26:50 Advice on partnerships
28:53 Social Media Tip: Dr. Bertalan Mesk0 “Real life communication is the same online”

Katrina’s LinkedIn profile

Katrina’s Twitter profile

http://rangers.lenoxhillhospital.org/

Lenox Hill Hospital Facebook

Lenox Hill Hospital Twitter

Visit our resources page for more valuable (and free!) resources on social media and digital health.

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Medical Futurist Dr. Bertalan Meskó

February 3, 2015 Janet Kennedy 00:40:09 2 Comments

Dr. Bertalan Meskó is a digital renaissance man for healthcare. He is an author, TEDx speaker, teacher, consultant, and medical futurist. We had a wide ranging conversation about the future of medicine and the need for all medical professionals to be digitally literate. In addition to his newly published book, “The Future of Medicine,” Dr. Meskó shared his personal story of how he became a medical doctor, a PhD in genomics but still felt he had to honor “the geek” inside and embrace a career he designed for himself as a medical futurist. Listen to the episode of catch the highlights of the podcast at the time stamps below.

00:00 Introduction
00:35 Meet Dr. Bertalan Meskó
02:00 It’s about the conversation, not the platform
02:20 Building relationships
03:40 Be precise in social media
04:30 You can’t hide in the internet
06:45 The Guide to the Future of Medicine
08:55 Dr. Bertalan’s story
09:30 Created a profession as a medical futurist
11:20 Webcina.com
14:16 themedicalfuturist.com
16:50 “I think like a geek about improving healthcare”
19:20 How do we talk about a digital future when basic health needs aren’t met in third world countries?
22:13 What are people scared of about the future of medicine?
25:45 Break down the ivory tower of medicine
27:26 “Quantified Self”
37:07 Taking responsibility for your own health