Podcast

Interview with healthcare thought leaders, social media professionals and entrepreneurs in the healthcare space.

Word of Mouth

Andy Sernovitz: SocialMedia.org Health

June 21, 2016 Janet Kennedy Get Social Health, Podcast 00:38:47 0 Comments

SocialMedia.org Health

Andy Sernovitz, socialmedia.org Health is one of social media’s earliest voices. From “Damn, I wish I’d Thought of That!” to socialmedia.org, Andy has been at the forefront of online and social media innovation. His company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world’s biggest companies. GasPedal runs SocialMedia.org and SocialMedia.org Health, and is creating communities for people leading sustainability, wellness, and other mission-driven initiatives.

Listen to our conversation or drop in at the time stamps below.

00:00 Introduction
00:52 Solution to Pollution
02:45 Doctors are scientists
03:10 Meet Andy Sernovitz, community builder
04:25 Gaspedal.com
04:45 SocialMedia.org Health
05:10 Membership for senior hospital social media only
05:50 “Circle of Trust” for Hospital social media marketers
06:30 What are Hospitals concerned about?
07:35 Actions you can take
08:50 Community building among peers
09:41 Sharing about internal issues
11:08 Managing multiple social media presences
12:48 Is there any master tool to update all online sites?
14:28 Discussing emergency response
16:36 Who is in the community?
17:45 Diversity of backgrounds in the community
19:19 How many hospitals in the community?
19:45 How many people can join socialmedia.org Health?
20:15 Peer Backup network
20:40 Formerly known as The Blog Council
21:25 What other verticals need a community?
21:31 Do you hire a subject matter expert to moderate?
22:18 Jeff Casale – Community Leader for Healthcare
22:59 Community wrangler
23:43 We love to tell our member stories
24:24 “Damn, I wish I’d thought of that!”
24:56 Didn’t drink the cool-aid?
25:55 Are there discussion of tactics
27:09 Talking about marketing getting to the C-suite table?
27:39 Reviews, ratings, and word-of-mouth
29:52 HCAPS and Consumer reviews
31:22 Who should respond to a review – Physician or Admin?
32:32 Jay Baer “Hug Your Haters”
34:15 Mayo Clinic Social Media Summit
35:52 Social media to express joy and pain
37:25 Social Media Tip: Watch out for Political statements
37:57 Social Content Solutions and other Services for healthcare

Find Andy Sernovitz

 

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Ed Bennett Consulting

Ed Bennett Hospital Website Consultant

June 14, 2016 Janet Kennedy Get Social Health, Podcast 00:45:45 0 Comments

Ed Bennett is a healthcare and hospital website consultant. He has recently left corporate and university life where he was the Website/Digital presence guru at the University of Maryland Medical Center for 17 years to become a consultant. He is a Platinum Fellow in the Mayo Clinic Social Media Network, founder of the Hospital Social Media list (now residing with Mayo) and curator of the Physician Transparency list that tracks hospitals that are posting their HCAPS scores on their websites. Listen to our conversation or drop in at the time stamps below.

Mayo Clinic Social Media Summit 2016

Mayo Clinic Social Media Summit 2016

00:00 Introduction
00:46 Meet Ed Bennett, Mayo Platinum Fellow & entrepreneur
02:00 Internet earliest adopter
04:09 Hospital website for University of Maryland
05:15 What didn’t work well?
06:40 Content marketing (before it was cool)
08:03 Does a website belong to IT or Marketing?
09:25 Chief Cook & Bottle Washer
10:20 WordPress or enterprise CMS
12:35 Knowing how to understand vendor landscape
13:45 The difference between a slick website and a good vendor
17:00 How much god a project run?
18:28 C-Suite explanations needed?
21:00 Physician Transparency Project
25:35 Hospitals in Social Media list
26:55 Reputation leads to business
28:25 Preparing for the death of digital advertising
33:55 Is the website the hub of marketing
34:47 How does digital and online presence impact population health?
36:16 Advising on digital and social media presence
37:21 Company goals & the healthcare vendor space
39:25 Healthcare: Slow decision making?
40:45 Market Vue Partners and Population Health
40:15 Hospital marketing tactics slow to change
43:33 Social Media Tip: Dr. Wendy Sue Swanson “When you’ve had a bad day…”
44:50 Social Media Ambassadors – Social Media support for Trade Shows and Conferences

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Information Managers

Canadian Healthcare Practice Management

June 7, 2016 Janet Kennedy Get Social Health, Podcast 00:33:34 0 Comments

Jean Eaton lives north of the border and consults with physicians and healthcare providers on Canadian healthcare practice management. While there are differences in how the Canadian national health system is set up, practices are still businesses and often need help. Information Managers, lead by Jean Eaton is the go-to resource for small healthcare practices in Canada. In our interviews, Jean and I discuss the differences and similarities between US and Canadian practice management. Catch our conversation or drop in on the time stamps below. Get to know Jean at her social media profiles also listed below.

Jean Eaton 00:00 Introduction
00:45 She’s a Jack of all trades
02:30 Get to know Information Managers LTD
03:55 Canadian Privacy legislation (HIPAA)
05:05 Are Canadians as litigious as Americans?
06:00 Can you set up a practice anywhere?
06:54 Licensing by Province or country?
07:33 What kind of services do you offer?
09:05 Are there differences between types of practices?
10:00 How varied are the tools and services you provide
12:35 Employment recruitment
13:30 Do you offer marketing and social media services
13:50 Are healthcare providers adopting social media in Canada?
15:55 Physicians could be the source of information patients seek
16:20 What’s the challenge – doing too much social media or not following through?
18:29 Gee, Canada is huge!
19:35 Is tele-Medicine being used in Canada?
21:11 Physician Referral patterns include consumers
22:20 Are clients project based or retainer?
24:03 Membership site – Content on demand, hybrid webinar-podcasts
28:38 Online marketing & repurposing content
30:58 Janet will be a guest on Jean’s webinar June 9th
31:45 Shereese Maynard – “Find your hashtags” Shereese in Twitter
32:15 Tell me what you think! Tweet to me @GetSocialHealth

Social Content Solutions

Social Media sites for Information Managers:

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Perfectly Afflicted

Perfectly Afflicted – Singer Chris Hendricks

May 31, 2016 Janet Kennedy Get Social Health, Podcast 00:34:45 0 Comments

Founder of Perfectly Afflicted, singer Chris Hendricks discovered he had Cerebral Palsy when he was four years old, at the same time Chris discovered his fascination and love for music. Having a health condition that will be with you for your whole life can either define you or inspire you. Chris Hendricks chose inspiration. He is a singer, songwriter, personal coach and the co-founder of a business. PerfectlyAfflicted.com is a company that focuses on reducing teen suicide through motivational speaking and positive fundraising.

I know you will be as inspired as I was hearing Chris. Listen to his interview or drop in on the time stamps below on Get Social Health.

00:00 Introduction
CastleWild00:52 Meet Chris Hendricks
01:30 Cerebral Palsy and music
03:25 How does CP impact you?
03:54 Singing starting at 4 years old
05:34 What was it like having CP?
08:30 Self-Fulfilling prophecy
10:00 Did you ever consider suicide?
11:40 Has music made you what you are today?
14:26 How did the music career go down with the family?
16:18 Pushed out of the nest
16:58 Perfectly Afflicted – Impacting Teen Suicide – Hope Line
18:35 Fundraising through empowerment T-Shirts
20:13 What are the school programs like?
22:14 Facing hundreds in a school assembly
24:55 Saving one life – an impactful story
26:45 “Join the Movement – Save a Life”
27:50 CastleWild Band with Andre Dimuzio
31:05 Empowerment coach and motivational business speaker
33:25 Social Media Tip: Nicole Burdette “Limit Tweeting your booth number”
34:06 Social Content Solutions: Ready to post content for healthcare practices.

Castle WildFind out more about Chris Hendricks and his work and music:

Perfectly Afflicted

HopeLine website

CastleWild

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NatCon16

Suicide Prevention Through Inspiration

May 24, 2016 Janet Kennedy Get Social Health, Podcast 00:22:45 0 Comments

Meet Greg Van Borssum and Joe Williams. They don’t just talk about suicide prevention, they live it. Every day.

In March of 2016, I had the opportunity to serve as a Social Media Ambassador for the National Council on Behavioral Health at their annual conference. NatCon16 brought together almost 5,000 mental and behavioral health specialists for dozens of talks, presentations, poster displays and, most importantly, the chance to connect. As a Social Media Ambassador, my job was to capture my unique perspective on the event and share it via social media. As I wandered through the exhibition halls I met dozens of software companies, pharma representatives, educational training firms and workplace wellness programs.

Suicide Prevention through InspirationTurning down an aisle I heard voices with “not from around here” accents belonging to Australians Greg Van Borssum and Joe Williams. When you meet Greg and Joe it’s easy to make a false assumption. What you see are strong, chipper, intelligent men who were successful professional athletes. What you don’t see is their struggle with mental illness and suicidal thoughts.  Being at #NatCon16 gave them the opportunity to take their suicide prevention through inspiration message to a larger audience.

This podcast episode took place in the Exhibition Hall of NatCon16, a very lively space with lots of great conversations happening all around us. Our interview competes with a bit of background noise but both Greg and Joe were very eloquent in their thoughts so I’m sure you would mind a bit of hubbub.

To learn more about Greg’s work, click on his sites below:

The Enemy WithinTo learn more about Joe’s work, click on his sites below:

To learn more about The Ripple Effect Film, click on the sites below:

 

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Social Content Solutions for Healthcare with Dr. Mike Sevilla

May 17, 2016 Janet Kennedy Get Social Health, Podcast 00:47:20 0 Comments

On this podcast, I found myself answering questions about Social Content Solutions for Healthcare with Dr. Mike Sevilla. One of my early podcast guests, Mike Sevilla, is a dedicated Family Practice Physician, and social media early adopter. We talked about our convention travels, have a debate about SnapChat and explore the challenges of social media for the small healthcare practice. Mike was interested in learning more about the Get Social Health Academy, the monthly subscription service Social Content Solutions and the Membership site scheduled to launch early this summer. Give a listen to the podcast or drop in at the timestamps below.

The Interview

00:00 Introduction
01:08 Welcome back Dr. Mike Sevilla
01:50 Where have you been traveling?
03:56 SnapChat
MikeSevillaAtMay2016ConferenceAAFP-207:16 Building a network for each platform
09:39 First the “selfie” next the Video channel
10:26 Social Media Marketing World
11:30 Blab CEO shout out to Mike & Janet for the Mayo Blab
13:44 Social Media is a force to be reckoned with
14:01 Have vetted sources for health information
16:35: Dr. Wendy Sue Swanson
17:05 Dr. Jeff Livingston @MacarthurGYN
18:02 Serving Salem, Ohio as an active Family Practice Physician
19:55 “Let’s Do This America”
20:56 Helping the small practice physician
22:18 Get Social Health Academy courses created to support small healthcare practices
25:11 Reputation is very important
27:30 Seek help where needed: Social Content Solutions
29:47 What kind of sources are you using?
30:30 “Janet Kennedy Day”!
31:00 How to use event calendars to generate blog ideas.
33:17 How can a practice find the time to do social media
34:30 Custom content with Carol Bush of The Social Nurse
35:00 Social Content Solutions pricing
37:31 New website: GetSocialHealthAcademy.com
38:13 Member site launching June 2016
39:34 Mayo Clinic Social Media Network
40:27 Marketing plan? Affiliates are primary sales channel
Mary Pat Whaley, Barbara Phillips, Jean Eaton, Carol Bush, NCMS
43:02 Thanks for the support, Mike!
43:30 Independent practices need support
46:332 Social Medi Tip: Stacy Goebel, Customer Engagement & Social Marketing at StudioNorth “Tell a Story”

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