social media

Andy Sernovitz: SocialMedia.org Health

June 21, 2016 Janet Kennedy 00:38:47 0 Comments

SocialMedia.org Health

Andy Sernovitz, socialmedia.org Health is one of social media’s earliest voices. From “Damn, I wish I’d Thought of That!” to socialmedia.org, Andy has been at the forefront of online and social media innovation. His company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world’s biggest companies. GasPedal runs SocialMedia.org and SocialMedia.org Health, and is creating communities for people leading sustainability, wellness, and other mission-driven initiatives.

Listen to our conversation or drop in at the time stamps below.

00:00 Introduction
00:52 Solution to Pollution
02:45 Doctors are scientists
03:10 Meet Andy Sernovitz, community builder
04:25 Gaspedal.com
04:45 SocialMedia.org Health
05:10 Membership for senior hospital social media only
05:50 “Circle of Trust” for Hospital social media marketers
06:30 What are Hospitals concerned about?
07:35 Actions you can take
08:50 Community building among peers
09:41 Sharing about internal issues
11:08 Managing multiple social media presences
12:48 Is there any master tool to update all online sites?
14:28 Discussing emergency response
16:36 Who is in the community?
17:45 Diversity of backgrounds in the community
19:19 How many hospitals in the community?
19:45 How many people can join socialmedia.org Health?
20:15 Peer Backup network
20:40 Formerly known as The Blog Council
21:25 What other verticals need a community?
21:31 Do you hire a subject matter expert to moderate?
22:18 Jeff Casale – Community Leader for Healthcare
22:59 Community wrangler
23:43 We love to tell our member stories
24:24 “Damn, I wish I’d thought of that!”
24:56 Didn’t drink the cool-aid?
25:55 Are there discussion of tactics
27:09 Talking about marketing getting to the C-suite table?
27:39 Reviews, ratings, and word-of-mouth
29:52 HCAPS and Consumer reviews
31:22 Who should respond to a review – Physician or Admin?
32:32 Jay Baer “Hug Your Haters”
34:15 Mayo Clinic Social Media Summit
35:52 Social media to express joy and pain
37:25 Social Media Tip: Watch out for Political statements
37:57 Social Content Solutions and other Services for healthcare

Find Andy Sernovitz

Podcast: Play in new window | Download

Canadian Healthcare Practice Management

June 7, 2016 Janet Kennedy 00:33:34 0 Comments

Jean Eaton lives north of the border and consults with physicians and healthcare providers on Canadian healthcare practice management. While there are differences in how the Canadian national health system is set up, practices are still businesses and often need help. Information Managers, lead by Jean Eaton is the go-to resource for small healthcare practices in Canada. In our interviews, Jean and I discuss the differences and similarities between US and Canadian practice management. Catch our conversation or drop in on the time stamps below. Get to know Jean at her social media profiles also listed below.

Jean Eaton 00:00 Introduction
00:45 She’s a Jack of all trades
02:30 Get to know Information Managers LTD
03:55 Canadian Privacy legislation (HIPAA)
05:05 Are Canadians as litigious as Americans?
06:00 Can you set up a practice anywhere?
06:54 Licensing by Province or country?
07:33 What kind of services do you offer?
09:05 Are there differences between types of practices?
10:00 How varied are the tools and services you provide
12:35 Employment recruitment
13:30 Do you offer marketing and social media services
13:50 Are healthcare providers adopting social media in Canada?
15:55 Physicians could be the source of information patients seek
16:20 What’s the challenge – doing too much social media or not following through?
18:29 Gee, Canada is huge!
19:35 Is tele-Medicine being used in Canada?
21:11 Physician Referral patterns include consumers
22:20 Are clients project based or retainer?
24:03 Membership site – Content on demand, hybrid webinar-podcasts
28:38 Online marketing & repurposing content
30:58 Janet will be a guest on Jean’s webinar June 9th
31:45 Shereese Maynard – “Find your hashtags” Shereese in Twitter
32:15 Tell me what you think! Tweet to me @GetSocialHealth

Social Content Solutions

Social Media sites for Information Managers:

Twitter
LinkedIn
Information Managers Website
Pinterest

Podcast: Play in new window | Download

Social Content Solutions for Healthcare with Dr. Mike Sevilla

May 17, 2016 Janet Kennedy 00:47:20 0 Comments

On this podcast, I found myself answering questions about Social Content Solutions for Healthcare with Dr. Mike Sevilla. One of my early podcast guests, Mike Sevilla, is a dedicated Family Practice Physician, and social media early adopter. We talked about our convention travels, have a debate about SnapChat and explore the challenges of social media for the small healthcare practice. Mike was interested in learning more about the Get Social Health Academy, the monthly subscription service Social Content Solutions and the Membership site scheduled to launch early this summer. Give a listen to the podcast or drop in at the timestamps below.

The Interview

00:00 Introduction
01:08 Welcome back Dr. Mike Sevilla
01:50 Where have you been traveling?
03:56 SnapChat
MikeSevillaAtMay2016ConferenceAAFP-2 07:16 Building a network for each platform
09:39 First the “selfie” next the Video channel
10:26 Social Media Marketing World
11:30 Blab CEO shout out to Mike & Janet for the Mayo Blab
13:44 Social Media is a force to be reckoned with
14:01 Have vetted sources for health information
16:35: Dr. Wendy Sue Swanson
17:05 Dr. Jeff Livingston @MacarthurGYN
18:02 Serving Salem, Ohio as an active Family Practice Physician
19:55 “Let’s Do This America”
20:56 Helping the small practice physician
22:18 Get Social Health Academy courses created to support small healthcare practices
25:11 Reputation is very important
27:30 Seek help where needed: Social Content Solutions
29:47 What kind of sources are you using?
30:30 “Janet Kennedy Day”!
31:00 How to use event calendars to generate blog ideas.
33:17 How can a practice find the time to do social media
34:30 Custom content with Carol Bush of The Social Nurse
35:00 Social Content Solutions pricing
37:31 New website: GetSocialHealthAcademy.com
38:13 Member site launching June 2016
39:34 Mayo Clinic Social Media Network
40:27 Marketing plan? Affiliates are primary sales channel
Mary Pat Whaley, Barbara Phillips, Jean Eaton, Carol Bush, NCMS
43:02 Thanks for the support, Mike!
43:30 Independent practices need support
46:332 Social Medi Tip: Stacy Goebel, Customer Engagement & Social Marketing at StudioNorth “Tell a Story”

Podcast: Play in new window | Download

Dental Digital Marketing Tips

May 10, 2016 Janet Kennedy 00:32:42 0 Comments

We haven talked about dental digital marketing in a long time so I reached out to Heather King, Social Media Director at Infinity Dental Web. Heather manages everything digital from strategy to social media execution. I promised at the beginning of the year I would bring more small practice marketing experts to the podcast. Heather was full of great tips and suggestions and we had an enjoyable conversation. Listen to our conversation or drop in at the time stamps below:

00:00 Introduction
01:15 Meet Heather King, Social Media Director, Infinity Dental Web
02:00 Dentists “get” marketing
03:20 Dentists tend to be “social IRL”
04:02 Dr. David Hall, Founder of Infinity Dental Web
05:20 Tech savvy healthcare entrepreneurs
07:00 Mobile friendly websites
09:00 What happened to m.website addresses?
09:28 Hard-coded websites send an “outdated” image
10:00 Are you proud of your website?
11:01 What does a high-converting website have?
12:40 How often should a dental practice be blogging?
14:27 Not every post has to be clinical
15:21 Sharing an “inside look” into the practice is interesting
17:55 Dental practices are more informal in social media

The Zombie Apocalypse

20:00 Patients in social media
21:43 HIPAA and patient posted photos
22:55 What platforms are dentists using?
24:55 Using video (Shoutout to Dr. Isaac Porter)
27:00 Facebook Live – with video tips!
28:48 Advice for social media
29:50 Don’t post cartoons. Watch for copyrighted material.
30:40 Social Media Tip: Jared Johnson of the Health IT Marketer Podcast – Share the social love
31:15 Social Content Solutions – Social Media content for the small healthcare practice. A new program from Get Social Health Academy.

Grab Heather’s Video tips! 7 Tips For Social Media Videos 85×11

Find Heather:

Podcast: Play in new window | Download

Pediatrician and Podcaster @SeattleMamaDoc

May 5, 2016 Janet Kennedy 00:37:37 0 Comments

What fun to celebrate my 100th episode with pediatrician and podcaster, Dr. Wendy Sue Swanson a.k.a. @SeattleMamaDoc in Twitter! I should say “almost” podcaster. At the time of this episode release the podcast is about two weeks away from launching. We have a fun conversation about podcasting (surprise!) and the kind of information and guests Wendy Sue plans to have on her show. We also discuss her work at Seattle Children’s Hospital and the fact that she stills sees patients one day a week!

In honor of my 100th episode I have a couple of podcasting friends and former guests share a greeting (Thanks, Dr. Mike Sevilla and Joe LaValle).

I also announced he launch of “Social Content Solutions” – a monthly social media content service providing content calendars, blog templates, social media news, and over 25 social media posts to fill a month-long calendar for a healthcare practice. For more details or to order go to http://www.getsocialhealthacademy.com/social-content-solutions.

Listen in to my conversation with Dr. Wendy Sue Swanson or drop in at the time stamps below.

00:00 100 Episodes!
01:14 Joe LaVelle Intrepid Now
01:30 Dr. Mike Sevilla
Wendy Sue Swanson 2-1 01:51 Introduction
02:40 Meet Dr. Wendy Sue Swanson @SeattleMamaDoc
03:22 She’s a Podcaster!
04:18 Growth of healthcare podcasts
05:27 Get the audience hooked on podcasts
07:23 Sleep! Everyone needs it
11:12 Was that a sneak preview of your podcast?
12:11 Segmenting podcast content?
14:08 Controversial topics are OK
15:35 What happens if you leave Seattle? Support from Seattle Children’s
16:30 It’s a podcast AND a blog
18:46 Any social platform you haven’t tried?
21:46 Managing the overwhelm
25:35 Transgender bathroom debates in the Carolinas
26:38 Soapbox, Silent Listeners, and misinformation?
29:23 Are you seeing patients?
30:43 Variety in your work week
31:22 Counseling about social media as a pediatrician
34:36 Invitation to join the Healthcare Podcasters in Blab
35:00 Seattle Mama Doc Podcast
36:14 Introducing “Social Content Solutions”

Find Dr. Wendy Sue Swanson:

Podcast: Play in new window | Download

Pharma Social Media with Ritesh Patel

April 5, 2016 Janet Kennedy 0:46:42 0 Comments

Today we’re talking about Pharma Social Media with Ritesh Patel, EVP and Chief Digital Officer of Ogilvy CommonHealth Worldwide. During our conversation we discussed handling a PR crisis, being a digital evangelist and getting the C-Suite on board with social media. Listen to our conversation or drop in at the time stamps below.

00:00 Introduction
00:55 Meet Ritesh Patel
01:55 David Ogilvy & Ogilvy CommonHealth Worldwide
04:15 What kind of health are you serving?
05:45 Do you have a group that specializes in Crisis Management?
06:38 Industry response to bad PR
08:58 Hard to “put the brakes on”
10:11 Can you BE a digital evangelist in pharma?
13:31 Patients need information and Fair balance
15:58 COPD Foundation – Is pharma focusing on disease states?
19:00 Mayo Clinic – Must educate because so much information is bad
21:02 Patient communities
23:33 Are you doing more client work in open or closed communities?
25:15 Storyvine for telling patient stories
25:55 Why would a patient give a pharma testimonial?
28:00 How does the app get paid for?
29:16 Are you evangelizing to the C-Suite?
30:58 Is it “They don’t get it” or “They are afraid of it”?
32:09 Are digital budgets growing?
33:48 What about other health verticals? Are they using social media?
35:27 Are you doing work in health startups?
36:14 Are all the Ogilvy Health employees wearing wearables?
36:54 If you could wave a magic wand, what would you change?
40:41 Patient centricity model
42:19 Is the FDA active in social media?
44:41 Social Media Tip: Carol Bush, RN – Tip for Nurse Bloggers