Jeff Calaway – Creating a Hospital Newsroom

Content creation is critical to an effective hospital marketing plan. On the Get Social Health podcast, I chat with Jeff Calaway about the creation of a newsroom-style PR department for Cook Children’s Hospital. By operating as a newsroom, the hospital communications team was positioned to take advantage of health-related stories in the news. To find out how listen to the podcast or drop in at the time stamps below.

00:51 Intro

01:18 About Jeff

04:09 Mobility & flexibility

07:35 Telling personal stories

10:07 Involving your staff

13:06 Evergreen vs live news

15:34 “Newsjacking?”

17:08 Timely posting on current events

20:12 Spontaneous vs oversight

24:20 Physicians who produce social content

27:19 Accuracy vs accessibility

28:32 End

29:18 Social Media Tip Mari Smith

30:01 Closing

Connect with Jeff:

Jeff Calaway, Senior Content Specialist:
Twitter: https://twitter.com/JeffCalaway
LinkedIn: https://www.linkedin.com/in/jeff-calaway-36097a74/

The Cook Children’s Marketing & PR Team

Justin Smith, Medical Advisor for Digital Health/Primary Care Innovator, Twitter: @TheDocSmitty
Wini King, AVP, Public Relations, Twitter: @PRKing1210
Missy Staben, Manager of Digital Communications, @Missy Staben
Kim Brown, Media Relations Specialist, Twitter: @KimatCook
Abigail Hodgson, Social Media Specialist, Twitter: flabigaill

The story doing well in India:

http://www.checkupnewsroom.com/5-days-of-fever-now-what-should-i-do/

India is their third biggest country in audience readership behind U.S. and U.K. The story now has more than 10k views since it was published in June 2015. It has more than 140,000 total views.